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How to advertise in Airports
Airports are more than just transport hubs – they are unique and powerful advertising environments. With millions of passengers passing through their doors every year, airports offer a captive audience of affluent and influential consumers who are in a positive and receptive mindset.
This guide will explore the world of airport advertising, from the different formats available to the strategic advantages of this premium marketing channel.
How to advertise on Buses
They are a ubiquitous sight on the streets of every town and city in the UK, carrying millions of people to their destinations every day. They are the humble bus, and they are also one of the most powerful and effective forms of out-of-home advertising available.
This guide will explore the world of bus advertising, from the different formats on offer to the strategic benefits of this mass-reach marketing channel.
How to advertise on Taxis
In a bustling city like London, how do you capture the attention of a constantly moving audience? The answer might be right in front of you, weaving through the traffic and stopping at every corner: the iconic black cab.
Taxi advertising is a powerful and often overlooked form of out-of-home (OOH) advertising that can help you to reach a diverse and captive audience. This guide will explore the world of taxi advertising, from the different formats available to the strategic advantages of this unique marketing channel.
How to advertise on Piccadilly Circus
In the heart of London's West End, where history and modernity collide, stands an icon of global advertising: the Piccadilly Lights. For over a century, this dazzling digital canvas has captivated the attention of millions, showcasing the world's most iconic brands.
But how does a brand secure a coveted spot on this legendary landmark? And what does it take to create a campaign that will stand out amidst the bright lights of Piccadilly Circus? This exclusive guide will take you behind the curtain of one of the world's most famous advertising spaces.
How to advertise on YouTube
In the vast and ever-expanding universe of online content, one platform reigns supreme when it comes to video: YouTube. With over 2 billion logged-in monthly users, YouTube is more than just a video-sharing platform – it's a cultural phenomenon, a search engine, and a powerful advertising tool.
For businesses, YouTube offers a unique opportunity to engage with a captive audience through the power of sight, sound, and motion. But how do you harness this power to create a successful advertising campaign? This comprehensive guide will explore the world of YouTube advertising, from understanding the different ad formats available through the Google Ads platform to creating a video that will leave a lasting impression.
How to advertise on Instagram
In a world saturated with information, a picture is worth more than a thousand words – it's worth a thousand clicks. This is the power of Instagram, the visual-first social media platform that has captivated over a billion users worldwide. For businesses, this presents a golden opportunity to connect with a highly engaged audience in a creative and compelling way.
But how do you cut through the noise and make your brand stand out on a platform that is all about aesthetics? This deep dive will explore the nuances of Instagram advertising, from crafting a visually stunning campaign to understanding the metrics that matter.
How to advertise on Facebook
n today's digital age, a strong online presence is paramount for any business looking to thrive. With over 2.9 billion monthly active users worldwide, Facebook remains a titan of social media, offering an unparalleled opportunity to connect with your target audience. But with such a vast sea of users, how can you ensure your message reaches the right people? The answer lies in a well-crafted Facebook advertising strategy, executed through its powerful, unified advertising platform.
This guide will walk you through the essentials of advertising on Facebook, from understanding the landscape to launching your first campaign through Meta Ads Manager and leveraging the expertise of a media agency to maximise your return on investment.
What is Through the Line Marketing?
Through the line marketing is a single campaign that unites above the line and below the line to reflect how people really consume media. In the UK, viewing time is spread across broadcast, on demand and video sharing platforms, so a cross channel plan is now essential for reach, recall and profit. The strongest evidence shows most advertising payback arrives over the long term and that TV and BVOD are powerful scale engines when paired with targeted channels like search, social and retail media. TTL brings those pieces together under one creative platform and one measurement framework.
How to Advertise on Meta (Facebook & Instagram)
Meta (Facebook and Instagram) remains one of the most effective advertising platforms, combining global reach with granular targeting and versatile creative formats. From Reels and Stories to catalogue shopping ads, Meta offers brands a full-funnel solution. In this guide, we explain how to advertise on Meta — and how One Day Agency can help your campaigns cut through and deliver measurable ROI.
How to Advertise on Google
Google Ads is the backbone of digital advertising, helping brands reach customers at the exact moment of intent across Search, Display, Shopping, and YouTube. From keyword targeting to Performance Max campaigns, Google offers both flexibility and scale. In this guide, we explain how to advertise on Google effectively — and how One Day Agency can help you build efficient, measurable, and creative campaigns.
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