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What is Through the Line Marketing?
Through the line marketing is a single campaign that unites above the line and below the line to reflect how people really consume media. In the UK, viewing time is spread across broadcast, on demand and video sharing platforms, so a cross channel plan is now essential for reach, recall and profit. The strongest evidence shows most advertising payback arrives over the long term and that TV and BVOD are powerful scale engines when paired with targeted channels like search, social and retail media. TTL brings those pieces together under one creative platform and one measurement framework.
How to Advertise on Meta (Facebook & Instagram)
Meta (Facebook and Instagram) remains one of the most effective advertising platforms, combining global reach with granular targeting and versatile creative formats. From Reels and Stories to catalogue shopping ads, Meta offers brands a full-funnel solution. In this guide, we explain how to advertise on Meta — and how One Day Agency can help your campaigns cut through and deliver measurable ROI.
How to Advertise on Google
Google Ads is the backbone of digital advertising, helping brands reach customers at the exact moment of intent across Search, Display, Shopping, and YouTube. From keyword targeting to Performance Max campaigns, Google offers both flexibility and scale. In this guide, we explain how to advertise on Google effectively — and how One Day Agency can help you build efficient, measurable, and creative campaigns.
How to Advertise on Radio
Radio continues to reach more than 36 million UK listeners every week, offering brands cost-effective advertising in a trusted and habitual medium. With formats from 30-second spots to live presenter reads and digital targeting, radio delivers both scale and authenticity. In this guide, we explain how to advertise on radio — and how One Day Agency can help your brand get heard.
How to Advertise in TV
Television remains one of the most powerful advertising platforms, combining cultural impact with new targeting capabilities through addressable and on-demand formats. From 30-second spots and programme sponsorships to Sky AdSmart and Netflix placements, TV is evolving rapidly. In this guide, we explain how to advertise in TV today — and how One Day Agency can help you integrate it into a modern, effective media strategy.
How to Advertise in Podcasts
Podcasts are one of the fastest-growing advertising channels, combining high engagement with trusted host–listener relationships. With formats ranging from host-read sponsorships to programmatic ads, podcasts offer brands a powerful way to connect with audiences in an authentic, cost-effective way. In this guide, we explore how to advertise in podcasts — and how One Day Agency can help you make audio a central part of your media mix.
How to Advertise in Sky (Including Sky AdSmart)
Sky remains one of the UK’s most powerful advertising platforms, offering both mass-reach TV campaigns and addressable targeting through Sky AdSmart. With the ability to serve different ads to different households watching the same programme, AdSmart combines the prestige of television with the precision of digital. In this guide, we explain how to advertise on Sky, what AdSmart means for brands, and how One Day Agency can help you unlock the full potential of addressable TV.
How to Advertise in Channel 4
Channel 4 offers brands a unique mix of cultural influence and advertising versatility, reaching younger audiences across live TV and its digital streaming platform. With formats ranging from programme sponsorships to programmatic All 4 campaigns, Channel 4 gives advertisers the ability to blend mass reach with precision targeting. In this guide, we explain how to advertise on Channel 4 and how One Day Agency can help brands harness the power of both broadcast and digital.
How to Advertise in ITV
ITV remains the UK’s most powerful commercial broadcaster, reaching millions through live TV, on-demand streaming, and digital platforms. From Love Island sponsorships to targeted ITVX campaigns, the opportunities for advertisers are vast. In this guide, we break down how to advertise on ITV and how One Day Agency can help brands unlock the full potential of television in an increasingly digital world.
How to Advertise in Amazon Prime Video
Amazon Prime Video has become one of the largest ad-supported streaming platforms almost overnight, offering brands an unparalleled mix of scale, premium content, and retail-driven targeting. With ad formats ranging from pre-roll to interactive shoppable ads, Prime Video allows marketers to bridge the gap between TV storytelling and direct e-commerce sales. In this guide, we explore how to advertise on Prime Video and how One Day Agency can help brands harness the full potential of streaming TV.
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