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What is a Digital Agency? What does a Digital Agency do?
In the fast-paced world of digital marketing, a digital agency is a vital partner for businesses looking to establish or enhance their online presence. A digital agency focuses on leveraging digital channels to help companies connect with their target audience, drive traffic, generate leads, and ultimately increase sales. These agencies offer a wide array of services that encompass all aspects of online marketing, from website development to social media management, and everything in between.
The Behrens Group acquires One Day Agency adding a next chapter.
Manchester’s longest-established textile company The Behrens Group, acquires a majority stake in One Day Agency.
What Is Media Planning?
Media planning is a customised and in-depth process in which marketing professionals examine the best ways to manage and disseminate budgets, campaign assets, and promotions across platforms, channels, and locations.
What Is Media Buying?
Media buying involves much more than selecting a media placement and paying for the space for a defined period. Instead, this professional service ensures brands make informed decisions about where and how to feature their promotions and generate the best possible exposure at the lowest cost per interaction.
How Gen Z is active on Pinterest.
In this article, we explore how Gen Z is using Pinterest and how brands can tap into this audience in a meaningful way.
How to measure Out of Home Advertising: the truth.
One of the most asked questions, and most important we must add, when brands plan on doing out-of-home advertising is: how do we measure? And this is exactly what we will explore in this article transparently.
What is Outdoor Advertising?
Outdoor advertising, or out-of-home (OOH) promotions, refers to a broad scope of advertising formats and solutions that display branding, communications, messaging, and offers to consumers when they are out and above—hence the name.
The top reasons why London Underground advertising and tube adverts are powerful for any brand, big or small.
Transport for Greater London, or TfL, and its network of the London Underground is the most unique environment for advertising in the whole UK for a few important reasons and this is what we’ll be sharing with you in this article.
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