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The truth about influencer marketing and gifting 🎁
There are as many influencer marketing strategies as there are brands in the world. Simply put, every brand and every influencer is unique. So, the way they work together will also be unique.
Love them or hate them, here's why and how YouTube Ads work 💪
There are countless ways to get discovered on YouTube. But while creators navigate the often confusing and elusive algorithm, YouTube has made it much easier for advertisers to make the most of their platform. From in-video ads to banner ads, here's how YouTube ads can work for you and your brand.
The rise of Meme Marketing 📈
Though it is only in recent times that the term has entered the zeitgeist, it looks like memes are here to stay. 💪 But what does this meme do for advertisers?
How advertisers can get a winning ad streak with Snapchat Trends 🧐
Snapchat is one of the most overlooked platforms in advertising—but that’s a mistake. With Snapchat Trends, brands can now tap into real-time user conversations, discover what Gen Z really cares about, and create ads that feel culturally spot-on. In this guide, we explore how to use the tool, why Snapchat’s algorithm is stronger than TikTok’s, and how to get ahead of the trend curve with expert insights from our Paid Social team.
On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚
David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”
The ABC's of choosing which social media channels will showcase your brand the best. 🎤
Choosing which social media channels will showcase your brand the best doesn’t have to be difficult. So, we made it simple. It’s just what we do. 🤷 Here are 3 simple questions you need to ask to choose which social media channels are right for your brand.
Is Pinterest good for Advertising?
Pinterest is more than mood boards—it’s a high-intent, trend-driven platform perfect for brands in fashion, home, wellness, and beyond. This blog explores how Pinterest advertising works, its audience, campaign benefits, and why it’s a hidden gem in paid social strategies.
Is Twitter the right place to reach your target audience? 🤔
So, your brand is on Twitter… but is Twitter the best place to reach your target audience? And how can you use the power of Twitter advertising to reach even wider audiences? Let’s find out.
The 5 commandments of media planning. 📜
Media planning negates the need for any unforeseen costs or hurdles. With the right plan in place, brands can see amazing results.
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