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Press Release: One Day Agency launches RELX, the world’s leading independent e-cigarette brand, with an OOH campaign.
The Manchester-based boutique advertising and marketing agency has been appointed in a competitive pitch to promote RELX Technology’s vaping products in the UK.
Turning followers into 🤑 - when influencer marketing works (and when it really doesn’t).
Here’s our take on influencer marketing, and how advertisers can use this powerful tool to catapult brands to the forefront.
Paid Social Media Strategies and Examples.
Paid social doesn’t have to be complex to be powerful. Whether you're running B2B campaigns or launching your next product on TikTok, the right strategies can make all the difference. In this blog, we break down the key differences between organic and paid social, why both matter, and six simple, effective strategies to help your brand cut through the noise. Featuring expert insight from our Paid Social Manager, Kerry, this is your go-to guide to making paid social work harder (and smarter) for your business.
How to make Spotify ads work for you – even if your target audiences are Gen Z’s or millennials!
Spotify Audio Ads are a fantastic tool to help brands build awareness and relatability. The consumer is much more likely to actively receive this type of ad than with many other kinds of advertising, making it a favourite for many brands. But how can Spotify Audio Ads be used to reach Gen Z’s and millennials effectively?
Pride Month advertising in retrospect - how can brands get it right? 🤔
Hold on… Isn’t inclusivity a good thing? Absolutely! But it has to be done the right way. Here are some things to avoid when incorporating inclusivity into your campaigns.
What does the buzz around bee-friendly bus stops mean for advertisers?
From commuters and motorists to shoppers and pedestrians, these new bus shelters are already gaining more attention than they did previously - which means advertisers can reap the benefits of more impressions per ad.
What the pre-9pm TV fast-food ad ban means for advertisers.
The new rule means ads for HFSS products (products deemed to be high in fat, salt and sugar) will be banned from 5.30 am to 9 pm. In this post, we will discuss the possible implications of this new watershed for advertisers.
OOH Campaign: University of Arts London
This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s.
TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?
According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.
Press Release: One Day secures I Saw It First and leads paid media during Love Island sponsorship.
The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.
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