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The importance of localism in marketing campaigns 🏠
As we approach 2022, localism is continuing to transform the relationship between consumers and their favourite brands. To reap the benefits of this trend, brands must adapt to engage local audiences directly.
80% of U.K. adults aged 55 and over are online. 🖥️ Here's how advertisers can reach them.
So, what do advertisers need to know about this undervalued demographic, and how can we create campaigns that reach them? Let's find out!
The perfect app marketing strategy for 2021 💯
If you want to create heart-stopping campaigns that draw in-app users and skyrocket sales - you're in luck, because we're here to help. It's just what we do. 🤷Here are 3 strategies to implement in your master plan.
70% of us now use online touchpoints in our shopping journey. Here's how brands can prepare for this holiday season's shoppers! 🎄
Now that the world is opening again, people are keen to return to in-store shopping and only 14% say they will rely solely on e-commerce. Learn how to take the most out of this holiday season!
More than hocus pocus 🎃 the search for Halloween & how brands can join in the fun.
In a post-Covid world, could the significance of Halloween be increasing? And what does this mean for advertisers? Let's find out!
The role and importance of video advertising in consumer purchasing decisions in 2021 📽️
Video advertising is a unique and reliable way of capturing the attention of your potential customers. So, when it comes to the purchasing decisions that consumers make, what role does video advertising play? Let’s find out!
The truth about influencer marketing and gifting 🎁
There are as many influencer marketing strategies as there are brands in the world. Simply put, every brand and every influencer is unique. So, the way they work together will also be unique.
Love them or hate them, here's why and how YouTube Ads work 💪
There are countless ways to get discovered on YouTube. But while creators navigate the often confusing and elusive algorithm, YouTube has made it much easier for advertisers to make the most of their platform. From in-video ads to banner ads, here's how YouTube ads can work for you and your brand.
The rise of Meme Marketing 📈
Though it is only in recent times that the term has entered the zeitgeist, it looks like memes are here to stay. 💪 But what does this meme do for advertisers?
How advertisers can get a winning ad streak with Snapchat Trends 🧐
Snapchat is one of the most overlooked platforms in advertising—but that’s a mistake. With Snapchat Trends, brands can now tap into real-time user conversations, discover what Gen Z really cares about, and create ads that feel culturally spot-on. In this guide, we explore how to use the tool, why Snapchat’s algorithm is stronger than TikTok’s, and how to get ahead of the trend curve with expert insights from our Paid Social team.
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