The perfect app marketing strategy for 2021 💯
How much time do you spend on apps?
How much money have you spent on apps this year?
Well, in the first quarter of 2021 alone, consumers spent an unfathomable $32 billion on apps.
Meanwhile, the global average daily expenditure on apps is 4.2 hours.
So, when it comes to creating and launching the perfect app marketing strategy, there is no better time than right now.
If you want to create heart-stopping campaigns that draw in-app users and skyrocket sales - you're in luck, because we're here to help.
It's just what we do. 🤷
Here are 3 strategies to implement in your master plan.
1. Omnichannel journeys
As often as you can, direct consumers to your app. Whether via your website, ads or social media pages, consumers need to be told about your app and given incentives to go there.
The process of finding and downloading an app is an active one and relies heavily on the consumers taking action.
Instead, make the process easy for them by making it as automated as possible. More than ever before, customers value an omnichannel purchasing experience.
2. Focus on app spend, not installs
71% of people will stop using an app within 3 months of downloading it.
And yet, app users tend to spend more and more often than those who shop through company websites, with app users being 3x more likely than out-of-app shoppers to make a repeat purchase, producing 3.5x more revenue.
The truth is, while driving app installs is incredibly important to ensure app success, by tailoring your strategies to promote spending, marketers can reap some of the many benefits that apps have to offer.
To do this, brands should invest in app promotion.
Despite being neglected in most app marketing plans, promotion helps brands to stand out and promote in-app spending.
Just as app technology is growing, the quality of attribution is also evolving.
Thanks to their effective app marketing strategy, and their solid use of app promotion, the rapidly growing fashion brand Zaful was able to find and target valuable customers across different channels and direct them to their app.
As a result, the fashion retailer was able to recruit a further 34% of high-quality app users and increase their conversion rate for first purchases by 36%.
This means that advertisers have better insights than ever before, allowing them to target high-value customers and increase conversion rates.
This brings us to part 3...
3. Prioritise customer loyalty
After:
· Increasing app installs by promoting the app via your brand's other channels
And,
· Increasing app spend by examining app analytics
Brands can see continued success with their apps by setting up their in-app customer journeys to prioritise repeat purchases.
For example, by reminding customers that there are items in their basket or sending CTA-focused emails to customers that haven't purchased in some time.
The best app strategy involves creating a sense of community within your brand's app.
The goal is not just app installs - rather, the goal is to convert those installers into customers and to keep those customers coming back again and again.
Have you launched your perfect app marketing strategy yet?
To learn more about App Marketing Strategy, get in contact today.
