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You Fibre’s Rebrand to ‘You’
Out-of-Home, Campaign Ricardo Seixas Out-of-Home, Campaign Ricardo Seixas

You Fibre’s Rebrand to ‘You’

This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.

We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.

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CGI Marketing Campaigns: Are they here to stay?
Campaign Ricardo Seixas Campaign Ricardo Seixas

CGI Marketing Campaigns: Are they here to stay?

More and more brands are exploring hyper-realistic CGI campaigns and consumers seem to love it. However, like other marketing campaigns, there are considerations to be aware of, such as how easy it is to share the online campaign without context or credit.

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What are some ways to utilise effective brand storytelling in content creation?
One Day Agency Top Tip, Creative Ricardo Seixas One Day Agency Top Tip, Creative Ricardo Seixas

What are some ways to utilise effective brand storytelling in content creation?

In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.

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Creating Engaging TikTok Content
Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

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