3/9/22 3/9/22

The ultimate guide to in-game advertising in 2022

Did you know that in 2020, a phenomenal $165 billion was spent on games?

In-game advertising gives advertisers the opportunity to reach their target audience in new, exciting ways.

Here’s how.

3/2/22 3/2/22

How Facebook advertising is changing in 2022 - your ultimate Facebook ad guide

Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004.

18 years later, a lot has changed.

But besides its name, what other changes will consumers and advertisers see happen this year, and what options are there for brands looking to harness the power of Facebook advertising in 2022?

3/2/22 3/2/22

The ultimate guide to Snapchat Advertising.

It may come as no surprise, but Snapchat hasn't enjoyed popularity across all generations in the way that competing channels have done. However, Snapchat remains popular amongst gen Z and millennials.

For brands looking to meet audiences within these age groups, Snapchat could be the missing key.

2/23/22 2/23/22

Changing the narrative – how Valentine’s Day ads are changing

With more of us feeling unrepresented in Valentine's Day ads and questioning it’s relevance in the 21st century, the narrative around Valentine's Day must shift in order for advertisers to recapture the magic of the holiday and reach wider audiences.

Here's how advertisers can raise their Valentine’s Day campaign game.

2/23/22 2/23/22

The biggest digital and OOH marketing trends of recent years so far!

We’re almost 2 months into 2022, and a lot has changed about the way we do ads.

Here are the biggest marketing trends of the New Year so far.

2/16/22 2/16/22

How can brands harness the power of diversity in their 2022 campaigns?

With diversity in marketing, the hardest and most important part is getting it right.

So, how can brands harness the power of diversity in their 2022 campaigns?

2/16/22 2/16/22

The Top 3 Super Bowl Ads 2022

With the potential for extreme success being so great, the pressure was on this year for advertisers to create the most memorable ads. So, who did it best?

This week, we’re covering what 3 of the most innovative brands did right at this year’s Super Bowl.