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Here's everything Marketers should know about Behavioural Science.
What leads consumers to choose one product over another? With endless choices and information at our fingertips, how do consumers make purchasing decisions? Let’s find out!
Our top 10 methods for highlighting brand sustainability through advertising 🌱
More and more, consumers are looking to support brands whose goals align with their own. For many consumers, this means seeking out brands that champion sustainability and environmental causes. So, how can marketers highlight brand sustainability? And how can brands who aren’t already working under a sustainable model keep up? Let’s find out!
Why the role of brand personality is changing 🌬️
In a world where consumer feeds are filled with dozens of brands showcasing their products, services, content and brand voice, what do brands need to do to stand out? And how is the role of brand personality changing? Let’s find out!
Top 10 Killer Digital Marketing Stats 🔥
Digital marketing is evolving rapidly. This deep dive reveals the top trends reshaping the industry—from generative AI and influencer commerce to AR, short-form video, and first-party data mastery.
Seniors Online: How To Advertise To This Wealthy Age Group.
So, what do advertisers need to know about this undervalued demographic, and how can we create campaigns that reach them? Let's find out!
On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚
David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”
The 5 commandments of media planning. 📜
Media planning negates the need for any unforeseen costs or hurdles. With the right plan in place, brands can see amazing results.
Brand: questions you should be asking your audience.
One of the best things brands can do is keep track of how they’re being perceived by their audience.
Humans: predictable creatures in a digital world.
In today’s world, the effervescent and mercurial partnership between the internet and digital marketing has allowed brands and business to scale at an unprecedented speed. This, along with the ever-evolving and growing number of strategies, placements and opportunities, means the fight for a consumer’s attention, let alone a quantifiable action, is at an all-time high.
Near real-time inspiration changed the seasonal buying cycles.
Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.
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