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How to Brief an Agency: Focusing on What Really Matters
Crafting a brief for a marketing or advertising agency is a pivotal step in ensuring the success of your campaign. While there are countless resources online offering templates and advice, many fail to address the core elements that truly make or break a brief. This blog post highlights the key aspects often overlooked and provides guidance on how to create a brief that leads to actionable, impactful strategies.
Media Mix Optimisation: A Fresh and Uncomplicated Approach
In today’s fragmented media landscape, marketers often find themselves juggling a complex array of channels and metrics, each claiming to be the key to success. But optimising your media mix doesn’t have to be an overly intricate exercise. In fact, the best strategies are often the simplest. Here’s a refreshingly straightforward approach to media mix optimisation that any marketer can adopt.
Valentine’s Day Marketing Ideas
Valentine’s Day presents a unique opportunity for businesses to engage customers and boost sales through creative marketing strategies. Here are some effective Valentine’s Day marketing ideas.
Ecommerce SEO Best Practices in 2025: A Practical Guide for Turnkey Platforms That Anyone Can Follow.
In 2025, e-commerce SEO is less about advanced technical expertise and more about mastering the fundamentals. With turnkey platforms like Shopify leading the charge, SEO optimization has become more accessible than ever, allowing even non-technical users to make significant strides in search visibility.
Understanding Taxi Advertising Costs: A Comprehensive Guide
Taxi advertising is a dynamic and impactful way to promote your brand. Unlike static billboards or digital ads, taxis offer mobility, taking your message to various locations throughout the day. But how much does taxi advertising cost, and what factors influence these prices? This article delves into the specifics, helping you make informed decisions for your marketing strategy.
How to Choose a Digital Marketing Agency
The Most Important Factor: The Team
Forget about speaking with heads of departments, directors, or even account managers. These individuals are rarely involved in the day-to-day execution of your campaigns. Instead, you need to meet and evaluate the people who will be directly responsible for your account—the strategists, designers, paid social media managers, PPC specialists, SEO analysts and so on.
How to Market Your Business in America: The Essential Guide
Expanding your business to America is an exciting step, but navigating its vast and diverse advertising landscape can be daunting. The good news? Advertising in America is fundamentally no different than marketing anywhere else. The key lies in localisation and understanding the nuances of this unique market.
Location-Based Advertising: A Deep Dive
Location-based advertising (LBA) is a marketing strategy designed to deliver tailored advertisements to users based on their geographic location. Utilizing technologies like GPS, Wi-Fi, and IP addresses, businesses can reach potential customers with content that’s relevant to their location, often resulting in improved engagement and conversion rates.
2025 is going to be a pivotal year in brand, media, and digital marketing. Here are some of our CEO’s unhinged predictions and thoughts!
In this article our CEO explores that will change in search, brand visibility, video advertising, offline media, connected TV and delves into how the workforce may change.
Europe’s Biggest Billboards
Billboards are a powerful medium for advertising, often serving as landmarks and integrating seamlessly into urban landscapes. While the UK is home to some of Europe’s most iconic digital displays, other countries also showcase remarkable outdoor advertising structures. Here’s a roundup of some of the largest and most notable billboards across Europe.
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