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How to Advertise in TV
Television remains one of the most powerful advertising platforms, combining cultural impact with new targeting capabilities through addressable and on-demand formats. From 30-second spots and programme sponsorships to Sky AdSmart and Netflix placements, TV is evolving rapidly. In this guide, we explain how to advertise in TV today — and how One Day Agency can help you integrate it into a modern, effective media strategy.
How to Advertise in Sky (Including Sky AdSmart)
Sky remains one of the UK’s most powerful advertising platforms, offering both mass-reach TV campaigns and addressable targeting through Sky AdSmart. With the ability to serve different ads to different households watching the same programme, AdSmart combines the prestige of television with the precision of digital. In this guide, we explain how to advertise on Sky, what AdSmart means for brands, and how One Day Agency can help you unlock the full potential of addressable TV.
How to Advertise in Channel 4
Channel 4 offers brands a unique mix of cultural influence and advertising versatility, reaching younger audiences across live TV and its digital streaming platform. With formats ranging from programme sponsorships to programmatic All 4 campaigns, Channel 4 gives advertisers the ability to blend mass reach with precision targeting. In this guide, we explain how to advertise on Channel 4 and how One Day Agency can help brands harness the power of both broadcast and digital.
How to Advertise in ITV
ITV remains the UK’s most powerful commercial broadcaster, reaching millions through live TV, on-demand streaming, and digital platforms. From Love Island sponsorships to targeted ITVX campaigns, the opportunities for advertisers are vast. In this guide, we break down how to advertise on ITV and how One Day Agency can help brands unlock the full potential of television in an increasingly digital world.
How to Advertise in Amazon Prime Video
Amazon Prime Video has become one of the largest ad-supported streaming platforms almost overnight, offering brands an unparalleled mix of scale, premium content, and retail-driven targeting. With ad formats ranging from pre-roll to interactive shoppable ads, Prime Video allows marketers to bridge the gap between TV storytelling and direct e-commerce sales. In this guide, we explore how to advertise on Prime Video and how One Day Agency can help brands harness the full potential of streaming TV.
How To Advertise On Netflix
Netflix’s shift to an ad-supported model has opened the doors for brands to reach millions of highly engaged viewers inside one of the world’s most premium streaming platforms. From pre-roll and binge ads to immersive AI-powered formats, Netflix now offers advertisers a powerful mix of creative opportunities and advanced targeting. But navigating this new ecosystem requires the right expertise. In this article, we break down how to advertise on Netflix, the formats available, what to expect from campaign setup and targeting, and how One Day Agency can help brands maximise return on investment with integrated media buying and TV capabilities.
Netflix Marketing Agency
As a leading Netflix marketing agency, we help brands advertise across Netflix and the full VOD landscape. Learn how Netflix’s ad model works, its benefits, what to consider, and why video-on-demand is reshaping the way audiences consume content—and how brands need to follow.
How to Advertise on Streaming Services
In today's on-demand world, streaming services like Amazon Prime Video, ITVX, and All 4 offer brands an unmissable opportunity to connect with viewers in highly targeted ways. From pre-roll and mid-roll ads to data-driven campaigns powered by first-party insights, advertising on streaming platforms is now a must for e-commerce and retail brands. In this guide, we explore how to advertise on UK streaming services, the role of agencies, and why platforms like Amazon are leading the charge in digital TV advertising.
TV Advertising Costs
Television advertising has undergone a dramatic transformation in recent years. With the rise of Video on Demand (VOD) platforms and the enduring power of traditional linear TV, advertisers now have multiple avenues to reach their target audiences. Each option comes with distinct cost structures and advantages, making it essential to understand which platform aligns best with your goals.
Let’s explore VOD and linear TV advertising costs, planning considerations, and production expenses.
What is VOD Advertising?
As digital media continues to evolve, Video on Demand (VOD) advertising has emerged as a powerful tool for brands to engage audiences on their terms. With the flexibility to reach viewers who consume content at their convenience, VOD advertising offers unmatched targeting, affordability, and measurable results.
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