Ricardo Seixas 5/21/21 Ricardo Seixas 5/21/21

10 Ways To Increase Average Order Value (AOV)

When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.

Ricardo Seixas 4/29/21 Ricardo Seixas 4/29/21

Apple has launched iOS 14.5: do we need to panic

Apple has officially launched their new iOS 14.5 update. This includes various new features such as options to unlock your phone when wearing a facemask. The most notable change, however, is the new privacy feature App Tracking Transparency (ATT). Now, when users of iOS 14.5 open up an app, they will be prompted to choose if they consent to third party sites tracking their data.

Ricardo Seixas 4/20/21 Ricardo Seixas 4/20/21

Live-stream shopping - A new way to reach your audience

Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.

Ricardo Seixas 10/22/20 Ricardo Seixas 10/22/20

Research & situational market awareness: data inputs for successful digital marketing.

It’s easy to lose track and become myopic with today’s digital ad platforms immediacies, A/B testing for A/B testing sake, to attempt to find answers on all the available data & key performance indicators.

Ricardo Seixas 8/20/20 Ricardo Seixas 8/20/20

Brand: questions you should be asking your audience.

One of the best things brands can do is keep track of how they’re being perceived by their audience.

Ricardo Seixas 5/21/20 Ricardo Seixas 5/21/20

8 Advantages of Working with a Digital Marketing Agency

Digital marketing and its digital advertising channels are absolutely fundamental to business success because more and more people live their life on the internet. And many brands and companies at some point face this question: should we handover our digital marketing to a digital agency or hire a build an in-house team?

Ricardo Seixas 5/19/20 Ricardo Seixas 5/19/20

Digital Marketing Essential: mapping a Customer Journey.

Digital Marketing that a digital agency practice today is and should be all about customer journeys: how to be really tailored in delivering an experience.