Ricardo Seixas 21/05/2021 Ricardo Seixas 21/05/2021

10 Ways To Increase Average Order Value (AOV)

When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.

Ricardo Seixas 20/04/2021 Ricardo Seixas 20/04/2021

Live-stream shopping - A new way to reach your audience

Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.

Ricardo Seixas 22/10/2020 Ricardo Seixas 22/10/2020

Research & situational market awareness: data inputs for successful digital marketing.

It’s easy to lose track and become myopic with today’s digital ad platforms immediacies, A/B testing for A/B testing sake, to attempt to find answers on all the available data & key performance indicators.

Ricardo Seixas 20/08/2020 Ricardo Seixas 20/08/2020

Brand: questions you should be asking your audience.

One of the best things brands can do is keep track of how they’re being perceived by their audience.

Ricardo Seixas 21/05/2020 Ricardo Seixas 21/05/2020

8 Advantages of Working with a Digital Marketing Agency

Digital marketing and its digital advertising channels are absolutely fundamental to business success because more and more people live their life on the internet. And many brands and companies at some point face this question: should we handover our digital marketing to a digital agency or hire a build an in-house team?

Ricardo Seixas 19/05/2020 Ricardo Seixas 19/05/2020

Digital Marketing Essential: mapping a Customer Journey.

Digital Marketing that a digital agency practice today is and should be all about customer journeys: how to be really tailored in delivering an experience.

Ricardo Seixas 01/04/2020 Ricardo Seixas 01/04/2020

Customer Service in eCommerce: The Good, The Bad and The Ugly.

Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.

Ricardo Seixas 13/03/2020 Ricardo Seixas 13/03/2020

Ads, creative assets & copy are the most important factor.

Creative assets are the most important factor in generating sales. In any channel, by far. And as much digital is a mensurable space, it is a space where consumers are coming to be engaged and entertained. So cutting through the clutter with a story, a good ad, is key.

Ricardo Seixas 12/03/2020 Ricardo Seixas 12/03/2020

Humans: predictable creatures in a digital world.

In today’s world, the effervescent and mercurial partnership between the internet and digital marketing has allowed brands and business to scale at an unprecedented speed. This, along with the ever-evolving and growing number of strategies, placements and opportunities, means the fight for a consumer’s attention, let alone a quantifiable action, is at an all-time high.

Ricardo Seixas 04/03/2020 Ricardo Seixas 04/03/2020

Near real-time inspiration changed the seasonal buying cycles.

Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.