Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.

It’s easy to lose track and become myopic with today’s digital ad platforms immediacies, A/B testing for A/B testing sake, to attempt to find answers on all the available data & key performance indicators.

One of the best things brands can do is keep track of how they’re being perceived by their audience.

Digital marketing and its digital advertising channels are absolutely fundamental to business success because more and more people live their life on the internet. And many brands and companies at some point face this question: should we handover our digital marketing to a digital agency or hire a build an in-house team?

Digital Marketing that a digital agency practice today is and should be all about customer journeys: how to be really tailored in delivering an experience.

To be successful you need to enter a state of proactive readiness and execution reactiveness.

Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.

Consumer behaviour dramatically changed and likely will never go back to old ones because people learned new skills, acquired new habits and more.