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Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
Research & situational market awareness: data inputs for successful digital marketing.
It’s easy to lose track and become myopic with today’s digital ad platforms immediacies, A/B testing for A/B testing sake, to attempt to find answers on all the available data & key performance indicators.
Brand: questions you should be asking your audience.
One of the best things brands can do is keep track of how they’re being perceived by their audience.
8 Advantages of Working with a Digital Marketing Agency
Digital marketing and its digital advertising channels are absolutely fundamental to business success because more and more people live their life on the internet. And many brands and companies at some point face this question: should we handover our digital marketing to a digital agency or hire a build an in-house team?
Digital Marketing Essential: mapping a Customer Journey.
Digital Marketing that a digital agency practice today is and should be all about customer journeys: how to be really tailored in delivering an experience.
Customer Service in eCommerce: The Good, The Bad and The Ugly.
Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.
Ads, creative assets & copy are the most important factor.
Creative assets are the most important factor in generating sales. In any channel, by far. And as much digital is a mensurable space, it is a space where consumers are coming to be engaged and entertained. So cutting through the clutter with a story, a good ad, is key.
Humans: predictable creatures in a digital world.
In today’s world, the effervescent and mercurial partnership between the internet and digital marketing has allowed brands and business to scale at an unprecedented speed. This, along with the ever-evolving and growing number of strategies, placements and opportunities, means the fight for a consumer’s attention, let alone a quantifiable action, is at an all-time high.
Near real-time inspiration changed the seasonal buying cycles.
Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.
Stop with audiences, media plans or KPI’s: instead start with a concept.
The true potential of digital advertising and the ability to really cut through the noise can only be effectively achieved by blending a concept, story, narrative, creative assets, specifications of ad format and a particular audience that will relate to that piece. And that audience should be based on a specific set of behaviours, tastes, personal choices and not on demographics, postal codes or “personas”.
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