Ricardo Seixas 4/20/21 Ricardo Seixas 4/20/21

Live-stream shopping - A new way to reach your audience

Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.

Ricardo Seixas 10/22/20 Ricardo Seixas 10/22/20

Research & situational market awareness: data inputs for successful digital marketing.

It’s easy to lose track and become myopic with today’s digital ad platforms immediacies, A/B testing for A/B testing sake, to attempt to find answers on all the available data & key performance indicators.

Ricardo Seixas 8/20/20 Ricardo Seixas 8/20/20

Brand: questions you should be asking your audience.

One of the best things brands can do is keep track of how they’re being perceived by their audience.

Ricardo Seixas 5/21/20 Ricardo Seixas 5/21/20

8 Advantages of Working with a Digital Marketing Agency

Digital marketing and its digital advertising channels are absolutely fundamental to business success because more and more people live their life on the internet. And many brands and companies at some point face this question: should we handover our digital marketing to a digital agency or hire a build an in-house team?

Ricardo Seixas 5/19/20 Ricardo Seixas 5/19/20

Digital Marketing Essential: mapping a Customer Journey.

Digital Marketing that a digital agency practice today is and should be all about customer journeys: how to be really tailored in delivering an experience.

Ricardo Seixas 5/12/20 Ricardo Seixas 5/12/20

COVID-19’s Digital Marketing Strategy and Approach.

To be successful you need to enter a state of proactive readiness and execution reactiveness.

Ricardo Seixas 4/1/20 Ricardo Seixas 4/1/20

Customer Service in eCommerce: The Good, The Bad and The Ugly.

Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.