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Changing the narrative – how Valentine’s Day ads are changing
With more of us feeling unrepresented in Valentine's Day ads and questioning it’s relevance in the 21st century, the narrative around Valentine's Day must shift in order for advertisers to recapture the magic of the holiday and reach wider audiences.
Here's how advertisers can raise their Valentine’s Day campaign game.
How can brands harness the power of diversity in their 2022 campaigns?
With diversity in marketing, the hardest and most important part is getting it right.
So, how can brands harness the power of diversity in their 2022 campaigns?
The ultimate guide to advertising on Reddit.
Reddit amasses around 2.3 billion monthly visits, eclipsing even Whatsapp.
So, how can advertisers reap the benefits of Reddit advertising in 2022?
How to advertise in the Metaverse
As the metaverse begins to reshape the digital landscape, forward-thinking brands are seizing the opportunity to create immersive and engaging advertising experiences. From virtual billboards to interactive AR campaigns, this blog explores how businesses can strategically advertise in the metaverse and why it’s only the beginning of a new era in digital marketing. Featuring insights from Ricardo Seixas, CEO of One Day Agency.
How to quantify the success of your OOH billboard campaigns
In this article, we’ve got all the info you need to start accurately assessing the success of your billboard campaigns today.
Let’s get started.
How to master Influencer Marketing.
It started in the 20th century when journalists hounded athletes, actors and musicians for their go-to products. Now, influencer marketing exists on almost every social media platform, and anyone can be an influencer. With social media trends constantly changing, and countless influencers to choose from, how can marketers hope to master influencer marketing in 2022? Let’s find out.
How to use the localism marketing trend when going global 🌍
Today, we’re making things simple by laying out exactly how marketers can reach local communities all over the world. It’s just what we do. Let’s get started!
In 2022, 64% of marketers are increasing their investment in short-form video. But at what cost? 🤔
We’re calling it now: 2022 is the year of short-form video. Sure, it’s only January. It might be too early to call it, but we feel pretty justified in doing so. Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.
The Christmas ad in retrospect – the good, the bad, and the merry 🎁
Casting our minds back to December of last year, we're inviting you to travel with us to the good, the bad and the merry Christmas adverts to see what worked, what didn't, and what might work better for 2022. Let's get started!
The importance of pre-empting consumer New Year’s resolutions 🎆
Usually, our hopes for the New Year are reflected in our resolutions, which themselves will impact our purchasing decisions - especially in January. Here's why your target audience's resolutions are so important, and why pre-empting them is vital.
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