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International targeting tips - what is international targeting and how do you do it?
International targeting is more than just pushing your brand beyond borders—it's about making your message resonate wherever it lands. From tailored digital campaigns and market-specific media strategies to Programmatic DOOH and local influencer partnerships, this blog explores how brands can reach and connect with global audiences effectively. As Alex, our Senior Search Lead, says, “Google Ads makes it easy to test, learn, and scale smart.” Dive in for practical tips on how to go global without losing your local edge.
What are the best ways to reach Global Audience?
In a world where audiences are no longer confined by borders, brands need more than just a big budget to go global—they need strategy, cultural understanding, and the right media mix. From precision-targeted digital campaigns to the real-world impact of Programmatic DOOH, media agencies today have unprecedented tools at their fingertips. As our OOH International Specialist Klaudia puts it, “Reaching any part of the globe at any time—and targeting any audience—has become remarkably straightforward.” This blog explores how to make that global reach meaningful, measurable, and magnetic.
What is the simplest way to enter a Foreign Market?
Expanding into a foreign market doesn’t have to mean massive budgets or months of planning. The simplest way? Start with a smart, digital-first strategy—test with paid ads, build trust through influencers, and amplify your presence with bold OOH campaigns. In this guide, One Day Agency unpacks how UK brands can take on the world with integrated marketing—and win.
How to Advertise on Streaming Services
In today's on-demand world, streaming services like Amazon Prime Video, ITVX, and All 4 offer brands an unmissable opportunity to connect with viewers in highly targeted ways. From pre-roll and mid-roll ads to data-driven campaigns powered by first-party insights, advertising on streaming platforms is now a must for e-commerce and retail brands. In this guide, we explore how to advertise on UK streaming services, the role of agencies, and why platforms like Amazon are leading the charge in digital TV advertising.
5 Stats About Out Of Home Advertising
Out-of-home (OOH) advertising is making a bold comeback across the UK — and it’s bigger, smarter, and more impactful than ever. With record-breaking ad spend, near-total audience reach, and a growing digital footprint, OOH is becoming an essential part of every modern media mix. In this blog, we break down five key facts about the current OOH landscape, explore the rise of Digital Out-of-Home (DOOH), and hear why the team at One Day Agency believes this medium is a must for any brand — online or offline.
Why Choose Cinema Advertising
Cinema advertising offers brands something rare in today’s fast-scrolling world: a truly captive audience. With immersive visuals, emotional impact, and premium perception, the big screen transforms storytelling into brand power. Whether you're building awareness or driving results, cinema delivers—loud, large, and unforgettable.
What future technologies will revolutionize Digital Marketing?
The next revolution in digital marketing won’t be just about platforms or pixels – it will be about intelligent machines, immersive realities, and algorithms that make decisions for us. From AI that creates personalised campaigns in seconds to humanoid robots like Tesla Optimus that could manage both our homes and our workdays, the way brands connect with consumers is about to be redefined. This isn’t science fiction – it’s the near future. In this blog, we explore the breakthrough technologies set to transform digital marketing over the next decade, and what marketers need to do today to stay ahead of the curve.
What are the benefits of Digital Marketing
In today’s fast-paced, hyper-connected world, digital marketing isn’t just an option—it’s a necessity. Whether you’re a small startup or a global corporation, promoting your brand through online channels offers unparalleled opportunities to reach, engage, and convert your audience. With over 5.5 billion internet users worldwide in 2025, the digital landscape is a goldmine for businesses ready to seize it. But what exactly makes digital marketing so powerful? In this blog, we’ll break down its benefits, explain why it works for brands of any size, explore the key channels, and show you how to measure results and ROI. Let’s dive in!
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