Guest User 7/4/23 Guest User 7/4/23

Creating Engaging TikTok Content

With around 18% of the world's adult internet users being present on TikTok, the platform can be a very appealing channel for many brands to advertise on. As a very video-heavy and creative space, the platform needs to be within reach for your brand in terms of creating effective ad content. However, users on the platform appreciate an unpolished, honest and sincere ad over a corporate sales pitch. Here are some of our tips for creating engaging content for your TikTok ad strategy.

Guest User 6/26/23 Guest User 6/26/23

Google Ad Extensions You Should Be Using

Google Ad Extensions are added pieces of information you can use with your search ads.

Guest User 6/19/23 Guest User 6/19/23

Paper vs Digital Billboards

If you’re looking at expanding your marketing mix to include billboard advertising, you might be asking yourself what’s better for your brand, paper or digital billboards.

So what are the differences?

Guest User 6/12/23 Guest User 6/12/23

Which is better: Klaviyo or Mailchimp?

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

Guest User 6/5/23 Guest User 6/5/23

Building Brand Guidelines - The Basics

Brand guidelines are an important tool in any brand's arsenal and should be one of the very first things you think about when setting up a brand. Here are 5 basic points you should include.

Guest User 5/29/23 Guest User 5/29/23

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Guest User 5/22/23 Guest User 5/22/23

Unlocking the Power of BVOD

In today’s digital age, where streaming services seemingly command a larger audience than traditional TV, BVOD (Broadcast Video on Demand) platforms have become a transformative force in the world of advertising. So what are the advantages of BOVD?

Guest User 5/11/23 Guest User 5/11/23

Google introduces Duet AI - it’s answer to Microsoft’s Copilot

Google introduced a variety of AI features for its Workspace suite of apps in March, aiming to catch up with Microsoft's rapid integration of similar tools. At the recent Google I/O event, the company unveiled a new brand name for these advancements: Duet AI.