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The 5 key stages of the consumer purchasing journey.
You know the five stages of the customer buying journey—now it’s time to put them into action. This guide breaks down how to map each stage to practical tactics, real campaign examples, and channel strategies that drive results. Perfect for marketers looking to make their efforts more intentional and efficient.
Here's everything marketers should know about behavioural science for 2022 🧠
What leads consumers to choose one product over another? With endless choices and information at our fingertips, how do consumers make purchasing decisions? Let’s find out!
Press Release: One Day Agency tripled turnover in its second year.
Manchester-based advertising agency One Day reports over 200% turnover growth by strengthening creative, digital and OOH offerings.
Our top 10 methods for highlighting brand sustainability through advertising 🌱
More and more, consumers are looking to support brands whose goals align with their own. For many consumers, this means seeking out brands that champion sustainability and environmental causes. So, how can marketers highlight brand sustainability? And how can brands who aren’t already working under a sustainable model keep up? Let’s find out!
Why the role of brand personality is changing 🌬️
In a world where consumer feeds are filled with dozens of brands showcasing their products, services, content and brand voice, what do brands need to do to stand out? And how is the role of brand personality changing? Let’s find out!
Top 10 Killer Digital Marketing Stats 🔥
Digital marketing is evolving rapidly. This deep dive reveals the top trends reshaping the industry—from generative AI and influencer commerce to AR, short-form video, and first-party data mastery.
How the rise in sustainability will affect consumer purchasing decisions this Christmas ♻️
So, how can businesses attract Christmas shoppers?
The good news is that to appeal to ethically conscious shoppers, businesses and brands don't need to make huge changes overnight.
Here's how brands can attract these Christmas shoppers
The race to Christmas - 🎄 how to attract early Xmas shoppers.
So, with shoppers making their way through the Christmas to-do list earlier than ever before, how can brands aim to attract these early starters? Let's find out!
Black Friday 2021 - what advertisers should expect 🧐
So, what should advertisers expect to see in 2021, and how can we prepare for this year’s much-anticipated sale event? Let’s find out!
2020 Cyber Monday was the biggest eCommerce selling day of all time. How will 2021 compare? 🤖
If the projections for 2021 are true, then Cyber Monday 2021 will be a huge success. That is, for the brands who make the most of increased footfall and prepare for Cyber Monday correctly. So, how can advertisers prepare for Cyber Monday and reap these amazing benefits? Let’s find out!
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