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5 Stats About Out Of Home Advertising
Out-of-home (OOH) advertising is making a bold comeback across the UK — and it’s bigger, smarter, and more impactful than ever. With record-breaking ad spend, near-total audience reach, and a growing digital footprint, OOH is becoming an essential part of every modern media mix. In this blog, we break down five key facts about the current OOH landscape, explore the rise of Digital Out-of-Home (DOOH), and hear why the team at One Day Agency believes this medium is a must for any brand — online or offline.
Why Choose Cinema Advertising
Cinema advertising offers brands something rare in today’s fast-scrolling world: a truly captive audience. With immersive visuals, emotional impact, and premium perception, the big screen transforms storytelling into brand power. Whether you're building awareness or driving results, cinema delivers—loud, large, and unforgettable.
What is a Special Build OOH?
In today’s crowded advertising landscape, special build out-of-home (OOH) campaigns offer brands a powerful way to stand out. From giant product replicas and interactive installations to eco-friendly billboards, these custom-built outdoor ads go beyond the traditional billboard to create memorable, shareable brand experiences. Successful examples like Arla’s pouring milk billboard, Quorn’s roaring T-Rex, and Volkswagen’s moss-covered eco-ad prove that when brands think outside the frame, they capture attention and drive engagement. Looking to create an OOH campaign that turns heads? One Day Agency can bring your vision to life.
The Future of Out-of-Home Advertising: Trends to Watch in 2024
The landscape of out-of-home (OOH) advertising is evolving, and 2024 is shaping up to be a pivotal year for the industry. As digital technologies and data-driven insights become increasingly prevalent, OOH continues to buck the trend of other traditional media, showing resilience and adaptability.
Best OOH Campaign Examples
Today, we've selected a handful of our very own OOH campaigns here at One Day to illustrate the impacts that OOH campaigns can make, along with some of the most photographed OOH displays elsewhere, to show how exciting these promotions can be.
OOH vs DOOH Meaning - What is the difference?
In the realm of outdoor advertising, we see the terms OOH and DOOH regularly. They each have their own unique set of differences, benefits and challenges, but what are they and how does it affect an overall marketing strategy?
What is OOH advertising? Definitions and meanings.
OOH advertising has deep historical roots with evidence suggesting the Ancient Egyptians used tall stone obelisks to publicise laws and treaties. Whilst most modes of advertising have changed over the years, OOH advertising remains a relevant and effective medium today. But what exactly is OOH advertising? This article tells you everything you need to know.
What Is Experiential Marketing?
In a world of fleeting impressions and skipped ads, experiential marketing offers something rare—real, human connection. It’s more than a gimmick or pop-up; it’s a powerful strategy for turning your brand into a memory. This blog explores what makes experiential marketing so effective, how to measure its ROI, and why blending the physical with the digital is the secret to campaign success. Featuring insight from One Day Agency’s OOH specialist Klaudia, discover how immersive brand experiences can drive awareness, engagement, and conversions in a way no banner ad ever could.
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