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Win a Billboard: One Day Agency’s 10,000 Followers Giveaway
10,000 followers deserves something completely unnecessary.
So we’re giving one of you an actual billboard for two weeks.
A real advertising space. Your message. In front of people who weren’t expecting to become involved in your office argument.
We’ve spent plenty of time putting brands on billboards. To celebrate this milestone, we’re handing the idea over to the people who follow us.
Marketing Budget for a Multi-Market Campaign
A sensible starting point for many multi-market campaigns is to place 25% to 40% of the working media budget into OOH and 60% to 75% into digital, then adjust for the objective, geography and buying journey. It is a planning range, not a universal benchmark.
The split should answer a commercial question. OOH can create public visibility and shared familiarity across a city. Digital can capture active demand, explain the offer and optimise towards a measurable action. One Day brings both roles into one out-of-home advertising plan rather than treating the channels as competing line items.
Making a Billboard Campaign Stand Out
A billboard stands out in a screen-heavy city by being easier to recognise, not simply louder. When every panel is moving, a bold static frame, distinctive brand cue and one confident thought can create the contrast.
One Day plans digital out-of-home campaigns as a combination of site, audience, viewing conditions and creative. The media and the idea are developed together, because a strong asset on the wrong screen still disappears.
The first creative question is not “what can this screen do?” It is “what should someone remember after one or two seconds?”
How Can I Advertise to Commuters on Their Way to Work?
To advertise to commuters effectively, map the journey from home to workplace, identify the points with repeated attention and give each channel a clear role. Rail, station, bus, shelter, roadside, audio and mobile can all reach the commute, but they reach different moments within it.
One Day plans rail advertising and wider OOH around routes, stations, times and destinations. That turns “commuters” from a broad demographic label into a set of real journeys that media can cover.
Commuting remains one of England's most common journey purposes, with 111 commuting trips per person recorded on average in 2024. The opportunity is substantial, but it is distributed across cars, trains, buses, walking, cycling and mixed journeys.
TV, OOH and Paid Social for Product Launches
A product launch works when availability, fame and conversion arrive at the same moment. Running every channel on the same date is not automatically integrated if each one is doing the same vague job.
TV can introduce the story at scale. OOH makes the launch visible in the physical world. Paid social can test messages before launch, amplify the main burst and turn interest into action afterwards. One Day brings TV, OOH and paid social into one launch plan.
The sequence below is a framework rather than a fixed calendar. Product category, distribution, budget, purchase cycle and audience behaviour should determine the exact dates.
Measuring OOH Effectiveness After a Billboard Campaign
A billboard campaign can work long before someone clicks, visits or buys. That is why measuring OOH only through a QR code or a final sales number misses most of the story.
A useful evaluation connects the media delivery to audience exposure, attention, brand response and commercial outcome. One Day's out-of-home team builds that measurement plan before sites are booked, while there is still time to create a baseline and a credible test.
How to Advertise in Office Lobbies
Office lobby advertising places brands in front of people as they enter, leave or move through commercial buildings. It is especially useful for B2B brands, premium consumer products, finance, tech, recruitment, travel, property, events and services that want to reach working professionals in a business setting.
Unlike busy roadside or high street media, office lobbies offer a more controlled environment. People are often waiting for lifts, checking in at reception, meeting clients or moving through the same space several times a week. That creates useful repetition without relying on people scrolling or clicking.
How to Advertise in Hotels
Hotel advertising gives brands access to people while they are staying, travelling, attending meetings or exploring a destination. To advertise in hotels effectively, you need to think about the guest journey, not just the media format. A person arriving at reception, waiting for a lift, relaxing in a room or asking for local recommendations will respond to different messages.
Hotels are useful advertising environments because they combine dwell time, intent and location. Guests may be looking for restaurants, events, transport, attractions, retail, wellness services or business solutions. A well-placed campaign can guide those decisions at the right moment.
ROI of OOH
The ROI of OOH is not only about how many people buy straight after seeing an advert. Out-of-home advertising can create value by increasing brand awareness, improving recall, driving search demand, supporting footfall and making other channels work harder.
That is why OOH should be measured as both a brand-building channel and a performance support channel. A poster, screen, bus wrap or station takeover may create the first moment of recognition, while search, social, retail or ecommerce completes the action later.
ROI of Billboards
Billboards can be highly effective, but their return is not always captured by one simple sales figure. A campaign may increase branded search, drive people into shops, support a launch, improve recall or make other channels perform better. To understand billboard ROI, brands need to look at the full role outdoor advertising plays in the customer journey.
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