Advertising Formats

Bus Advertising

Bus Advertising Agency Across the UK

Engage with daily commuter audiences on a national scale, by city or even depot.

Bus advertising is an outdoor marketing medium that uses the exterior and interior surfaces of public buses to display commercial or public service messages to pedestrians, drivers, and passengers.

One Day Agency helps brands reach millions of commuters through high-visibility advertising across the London bus network.

One Day Agency delivers bus advertising campaigns that turn public transport into moving brand experiences.

We believe that advertising on busses is likely the powerhouse of out-of-home advertising with high frequency and some high-dwell time. Bus advertising is one of the most impactful forms of OOH advertising.

Bus advertising can reach a huge audience nationwide that not only includes bus users but also pedestrians, tourists and motorists.

Advertising on buses is an excellent way to quickly spread awareness as they can be found anywhere from huge cities and small towns. You can drill down into more specific audiences by utilising the different ad placements on a bus.

Why Bus Advertising Works for Brands

Bus advertising puts brands in public spaces where vehicles travel through city centres, residential neighbourhoods, shopping areas and commuter routes. Its reach depends on the locations, formats and campaign duration selected.

According to the Department for Transport’s Annual bus statistics: year ending March 2025, local buses in Great Britain recorded 4.08 billion passenger journeys during the year. This demonstrates the scale of bus travel, although passenger journeys should not be treated as a direct measure of advertising impressions or unique people reached.

For advertisers, the right combination of bus formats and locations can help build brand awareness and maintain visibility across relevant areas.


How One Day Agency can help.

Navigating Bus Advertising planning and buying can be complex and we can help you make the right unbiased choices either part of a wider campaign or just purely a Bus Advertising campaign.

Market knowledge is super important since Bus Advertising rules, options, companies and formats vary wildly by city and region in the UK.

For a tailored plan, see some of our work with brands of all sizes and contact us with a brief.

Bus Advertising Formats

Latest Bus Advertising Campaigns

See below our selected work in bus advertising, click or tap to view.

FMCG - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland

Legal Tech Platform - Integrated Campaign

Speak with our planning team today.

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Bus advertising turns a brand into a moving landmark within the urban landscape. By following the natural flow of the city, it ensures a message is seen from multiple perspectives, creating a sense of omnipresence that static formats simply cannot replicate.”

Ricardo Seixas, Founder and CEO, One Day Agency

Full-funnel Advertising Agency

Aramco Aston Martin Formula One
Verifone
Bugaboo
Harrys London
Netflix
Jordan Tourism Board
Domino's Pizza
Butternut Box
Big Drop
Polish Tourism Board
Uber Eats
Atlantic Blankets
Barnardos
KOI Footwear
Summize
Astrid & Miyu
Prya
Union Coffee
YouFibre
Raventos Codorniu
Farm Rio
University of the Arts London
Tomato Energy
Mylee
Deciem
Unidays
NHS
FirstLeaf

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional.”

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with One Day Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing and picking locations and strategies, they were with us every step of the way, and we couldn’t be happier with the results.”

Frequently Asked Questions.

Get in touch today.

Bus Advertising and Media planning.

Learn how we make all the magic happen.