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What is ROAS? Everything You Need to Know
eCommerce, Digital Marketing, Digital Agency Ricardo Seixas eCommerce, Digital Marketing, Digital Agency Ricardo Seixas

What is ROAS? Everything You Need to Know

When investing in advertising campaigns, one of the most critical metrics for assessing performance is Return on Ad Spend or ROAS. It helps marketers understand how effectively their money is being used to generate revenue. Let's dive into what ROAS is, how it works, and why it's so crucial for advertising success.

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What is a Digital Agency? What does a Digital Agency do?
Digital Marketing, Digital Agency Ricardo Seixas Digital Marketing, Digital Agency Ricardo Seixas

What is a Digital Agency? What does a Digital Agency do?

In the fast-paced world of digital marketing, a digital agency is a vital partner for businesses looking to establish or enhance their online presence. A digital agency focuses on leveraging digital channels to help companies connect with their target audience, drive traffic, generate leads, and ultimately increase sales. These agencies offer a wide array of services that encompass all aspects of online marketing, from website development to social media management, and everything in between.

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