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How to Advertise in Sky (Including Sky AdSmart)
Sky remains one of the UK’s most powerful advertising platforms, offering both mass-reach TV campaigns and addressable targeting through Sky AdSmart. With the ability to serve different ads to different households watching the same programme, AdSmart combines the prestige of television with the precision of digital. In this guide, we explain how to advertise on Sky, what AdSmart means for brands, and how One Day Agency can help you unlock the full potential of addressable TV.
How to Advertise in Channel 4
Channel 4 offers brands a unique mix of cultural influence and advertising versatility, reaching younger audiences across live TV and its digital streaming platform. With formats ranging from programme sponsorships to programmatic All 4 campaigns, Channel 4 gives advertisers the ability to blend mass reach with precision targeting. In this guide, we explain how to advertise on Channel 4 and how One Day Agency can help brands harness the power of both broadcast and digital.
How to Advertise in ITV
ITV remains the UK’s most powerful commercial broadcaster, reaching millions through live TV, on-demand streaming, and digital platforms. From Love Island sponsorships to targeted ITVX campaigns, the opportunities for advertisers are vast. In this guide, we break down how to advertise on ITV and how One Day Agency can help brands unlock the full potential of television in an increasingly digital world.
How to Advertise in Amazon Prime Video
Amazon Prime Video has become one of the largest ad-supported streaming platforms almost overnight, offering brands an unparalleled mix of scale, premium content, and retail-driven targeting. With ad formats ranging from pre-roll to interactive shoppable ads, Prime Video allows marketers to bridge the gap between TV storytelling and direct e-commerce sales. In this guide, we explore how to advertise on Prime Video and how One Day Agency can help brands harness the full potential of streaming TV.
Easter Marketing Ideas: How to Sell more this Easter
Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.
Advantages and Disadvantages of Radio Advertising
Radio advertising is one of those timeless forms of media that continues to hold its ground, even amidst the explosion of digital advertising platforms. As a media agency, we know that the right choice of medium can make or break a campaign, and radio advertising often delivers unique advantages that other channels simply can't replicate. But it comes with a few challenges too. Let's break it down.
Maximising the Potential of Streaming TV Advertising: A Media Agency's Guide
The world of television advertising has evolved dramatically with the rise of streaming platforms, and today, reaching an audience has never been more targeted or flexible. Streaming TV advertising offers brands the ability to engage audiences in more personalized ways, and by collaborating with a media agency, brands can ensure every campaign is optimized from start to finish. This blog explores how you can plan a streaming TV campaign and where our media agency can provide crucial support every step of the way.
Above the Line (ATL) Marketing: A Comprehensive Guide
Above-the-line (ATL) marketing refers to broad, mass-market advertising campaigns aimed at reaching a wide audience and building brand awareness. ATL marketing uses traditional mass media channels such as television, radio, newspapers, magazines, and billboards to communicate messages to the masses.
The best marketing channels to reach families.
Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.
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