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The importance of localism in marketing campaigns 🏠
As we approach 2022, localism is continuing to transform the relationship between consumers and their favourite brands. To reap the benefits of this trend, brands must adapt to engage local audiences directly.
78% of brits watch live streams – is live video the future of YouTube? 📹
The rise in the popularity of live video and simultaneous video shows us that now more than ever, viewers are seeking connection by feeling present with their favourite creators. With this discovery in mind, how can brands tailor their YouTube content to meet this growing demand?
80% of U.K. adults aged 55 and over are online. 🖥️ Here's how advertisers can reach them.
So, what do advertisers need to know about this undervalued demographic, and how can we create campaigns that reach them? Let's find out!
The perfect app marketing strategy for 2021 💯
If you want to create heart-stopping campaigns that draw in-app users and skyrocket sales - you're in luck, because we're here to help. It's just what we do. 🤷Here are 3 strategies to implement in your master plan.
70% of us now use online touchpoints in our shopping journey. Here's how brands can prepare for this holiday season's shoppers! 🎄
Now that the world is opening again, people are keen to return to in-store shopping and only 14% say they will rely solely on e-commerce. Learn how to take the most out of this holiday season!
More than hocus pocus 🎃 the search for Halloween & how brands can join in the fun.
In a post-Covid world, could the significance of Halloween be increasing? And what does this mean for advertisers? Let's find out!
Expected to pass $240 billion by 2022, what does the future of mobile advertising look like? 🤔
Mobile advertising has taken the world by storm, leaving advertisers feeling the pressure to make creative campaigns that raise the bar. And the trend seems set to continue.
The role and importance of video advertising in consumer purchasing decisions in 2021 📽️
Video advertising is a unique and reliable way of capturing the attention of your potential customers. So, when it comes to the purchasing decisions that consumers make, what role does video advertising play? Let’s find out!
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