London Bus Advertising Costs: What to expect
London bus advertising is a powerful way to capture the attention of millions of commuters, shoppers, and tourists in one of the world’s busiest cities. Whether your brand’s goal is widespread exposure or hyper-targeted marketing in city centers, London buses offer flexible and impactful advertising opportunities. This guide explains the costs of bus advertising in London and formats available, helping you make informed decisions for your next campaign.
Understanding London Bus Advertising Costs
As with other transit media, London bus advertising is booked in 2-week slots. Prices vary depending on the timing, location, and quantity of ads. Minimum order quantities often apply, and the listed costs are media-only, meaning production expenses are additional.
An important consideration is that when buying London Bus Advertising only depot selection is available and not specific bus lines. This means your ads are distributed across buses operating within a designated geographical area. For campaigns focusing on city centers, Gold options are available. These formats, such as Gold Supersides and Gold T Sides, are exclusively placed on routes running through central London’s busiest areas, commanding premium prices.
A London Bus Wrap costs start at £35,000 for 12-Weeks.
London Bus Advertising Formats and Costs
Below an breakdown of all the London Bus Advertising formats and here you can see further imagery and information.
Interior Panels
Target a captive audience with ads displayed inside the bus, engaging passengers during their journey.
Cost: £7.00 - £9.10 per placement
Lower Rears
Placed at the rear of the bus, these ads are highly visible to pedestrians and following traffic.
Cost: £60.00 - £78.00 per placement
Streetliners
Located along the bus sides, these ads effectively target pedestrians and nearby vehicles.
Cost: £60.00 - £78.00 per placement
Supersides
Large and bold, these side panel ads create significant visibility for your message.
Cost: £170.00 - £221.00 per placement
T Sides
These ads cover the full side of the bus, providing extensive space for creative designs.
Cost: £399.00 - £518.70 per placement
Gold Supersides
Reserved for buses on central London routes, these premium placements maximize visibility in high-traffic city areas.
Cost: £450.00 - £585.00 per placement
Gold T Sides
Exclusive to city centre routes, these ads dominate bus exteriors for maximum impact in the busiest zones.
Cost: £900.00 - £1,170.00 per placement
Key Factors to Consider for London Bus Advertising
City Centre Premiums:
Gold formats provide exclusive access to central London routes but come at a higher price point.
Depot Selection:
Campaigns are planned by selecting bus depots, not specific routes, ensuring wide geographical distribution.
Production Costs:
Media costs exclude production, so it’s essential to factor this into your budget.
Format Variety:
From interior panels to mega T Sides, London bus formats cater to diverse campaign objectives and budgets.
How One Day Agency Can Help
Planning a bus advertising campaign in London can be daunting, but that’s where One Day Agency steps in. With a detailed understanding of the city’s advertising landscape, we’ll craft a strategy tailored to your goals. From securing prime Gold placements to managing production, we’re here to simplify the process. Our strong relationships with media owners and bulk-buying power mean we deliver outstanding value for our clients.
Let us help your brand stand out on London’s streets. Get in touch with One Day Agency today to discover how we can turn your campaign into a moving success story.