Digital Billboard Advertising
Enable the power of motion and video with better targeting capabilities.
Digital Billboard Advertising in the UK
The sheer scale of digital billboards and their unique features make them a key placement for increasing brand visibility or direct response. Through motion and video, and their programmatic features, Digital Billboard Advertising enables brands of all sizes to reach a wide or specific audience in relevant locations. These digital billboards also allow to fully customise your message and adverts by updating them daily, on schedule and more.
No surprise that Digital Billboard Advertising is part of any brand media plan allowing unique engagements and more flexibility than their paper counterparts.
How we plan Digital Billboard Advertising.
Digital Billboards, as the name suggests, are digital (connected) and allow lots of options and flexibility. For example, you can swap out messaging and creative at any point, you can select specific hours/days/timings, or even leverage a network of digital billboards to show your brand ads within the context of a zone or area. Some digital billboards can also display real-time information, have interactions such as image recognition or be updated based on weather patterns.
At One Day Agency, we have this unique approach where we first map out who is your potential buyer and in particular how they behave online and offline so we have a clear understanding of their behaviours. So instead of planning against generic audience groups we rather focus on how they commute to work, where they live, what they live, how they interact with outdoor advertising and lots of other variables so we fully leverage all the digital billboard advertising capabilities.
Billboard Advertising is a now very dynamic field that includes everything from bus stop ads and wall mural advertising to 3D anamorphic Billboards in prominent locations across the globe.
Leading-edge Media Planning and Buying.
We’ve developed our own tools for more precise and less wasteful media planning and buying enabling high-performing out-of-home campaigns. In addition to our ad tech, our team is all senior with decades of experience in media planning.
Consumer behaviour first-principles
Proprietary tools to precisely pinpoint which placement is relevant
All-senior team
Non-biased
Experience across B2B and B2C
Digital Billboard Advertising Formats
96-Sheets & D96-Sheets (Digital)
High-impact. That's the most fitting description for this widely used digital billboard format, which ranks among the most popular of all large billboard advertising formats in the United Kingdom.
Typically, these expansive billboards are strategically situated in prime locations like motorway overheads, bridges, key traffic intersections, major tourist destinations, prominent landmarks, and more.
48-Sheets & D48-Sheets (Digital)
48-Sheet advertising billboards are undoubtedly the most popular. This format combines the advantages of impact and prime positioning. There are ample opportunities to be creative, including the incorporation of 3D form. These billboards can be procured in large quantities or as individual units, catering to the marketing requirements of all brands.
6-Sheets & D6-Sheets (Digital)
6-Sheets are the true workhorses of outdoor advertising, primarily due to their ubiquity across the nation. Whether strategically placed or not, you'll encounter a 6-Sheet billboard near nearly every location, be it a city, transportation hub, retail park, hospital, or virtually any other place.
Bus Stops / Bus Shelters
Bus stop advertising offers an excellent advertising platform for various brands and businesses aiming to connect with millions of people daily in an out-of-home (OOH) setting. It comes in two formats: the AdShel 6-Sheet and the digital 6-Sheet, also known as AdShell Live.
Whether you aim to reach towns and cities on a regional or local scale, bus shelter advertising presents a wide range of options to align with your marketing objectives.
Iconic Billboards (Locations)
Scattered across the UK, you'll discover pivotal iconic sites and billboards like Piccadilly Circus or Axis Tower in Manchester, as depicted in the image. These numerous landmarks are truly impossible to overlook by millions, owing to their strategic placement, substantial dimensions, advanced technology (digital out-of-home), and architectural prominence. When the goal is to cultivate awareness and establish a dependable brand image, these locations are first choice.
StreetHubs
As the name implies, these units house valuable connectivity services, including ultra-fast WiFi, emergency assistance, and council services, among others, catering to their respective local communities.
With more than 500 units open for advertising opportunities, they are strategically positioned in areas with substantial pedestrian traffic, ensuring excellent visibility from both sidewalks and roads owing to their considerable size. Similar to their counterparts, the 96 or 48-Sheets, these units deliver significant impact and generate a substantial number of impressions.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Digital billboards have a few additional advantages over paper. Yes, animation and video but more importantly its readiness and targeting capabilities allowing brands to be more reactive and targeted than ever before.”
Frequently Asked Questions.
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According to a source, nearly 82% of viewers can recall a digital out-of-home advertisement they encountered more than a month ago. Additionally, it's worth noting that back in the 1970s, individuals were exposed to a range of 500 to 1600 ads per day. In the year 2023, this number has surged to a range of 4,000 to 10,000 ads daily, with billboard advertising playing a significant role. It's important to remember that our brains filter out the majority of these ads, so the creativity and impact of your billboard campaign are essential for its success.
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Whilst traditional billboards provide constant visibility and 24/7 exposure without the need for electricity or digital displays, digital billboards offer dynamic content capabilities, enabling advertisers to display changing visuals, videos, and real-time updates. This flexibility can capture viewers' attention more effectively and allow for targeted messaging. Digital billboards provide engagement metrics, allowing advertisers to measure effectiveness.
Choosing between digital and traditional billboards depends on advertising goals, budget, and target audience, with digital billboards favoured for dynamic content and precise targeting, while traditional billboards excel in long-term visibility and brand recognition. Combining both types may be the optimal approach for maximising advertising impact.
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Digital billboards work by using LED or LCD screens to display advertising content. Digital billboard advertising is effective due to its dynamic content, flexibility, and ability to target specific audiences. These billboards offer high visibility in prime locations and can display real-time data, enhancing relevance. Advertisers can measure campaign performance, optimise content, and benefit from cost efficiency over time. The 24/7 exposure and remote control capabilities further contribute to their effectiveness, while creative impact and the potential for interactive elements help ads stand out.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
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General Manager, Itchy Baby Co
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Mark Hodson, VP of Marketing at UNiDAYS
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Gurveer Chana, BigCommerce’s Demand Generation Manager
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