Ricardo Seixas 8/31/21 Ricardo Seixas 8/31/21

The rise of meme marketing 📈

Though it is only in recent times that the term has entered the zeitgeist, it looks like memes are here to stay. 💪 But what does this meme do for advertisers?

Ricardo Seixas 8/31/21 Ricardo Seixas 8/31/21

How advertisers can get a winning ad streak with Snapchat Trends 🧐

As with any social media platform, the best way to reach consumers is by optimising content so that you reach the right consumers for your brand. For the first time ever, Snapchat is allowing advertisers to see which topics, keywords and ideas are most relevant to users.

Ricardo Seixas 8/23/21 Ricardo Seixas 8/23/21

On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚

David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”

Ricardo Seixas 8/23/21 Ricardo Seixas 8/23/21

The ABC's of choosing which social media channels will showcase your brand the best. 🎤

Choosing which social media channels will showcase your brand the best doesn’t have to be difficult. So, we made it simple. It’s just what we do. 🤷 Here are 3 simple questions you need to ask to choose which social media channels are right for your brand.

Ricardo Seixas 8/16/21 Ricardo Seixas 8/16/21

The power of ideas💡& Pinterest ads.

Over 400 million people use Pinterest every month. But, unlike other social media platforms, people don’t go there with the intent of socialising.

Ricardo Seixas 8/16/21 Ricardo Seixas 8/16/21

Is Twitter the right place to reach your target audience? 🤔

So, your brand is on Twitter… but is Twitter the best place to reach your target audience? And how can you use the power of Twitter advertising to reach even wider audiences? Let’s find out.