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What the pre-9pm TV fast-food ad ban means for advertisers.
The new rule means ads for HFSS products (products deemed to be high in fat, salt and sugar) will be banned from 5.30 am to 9 pm. In this post, we will discuss the possible implications of this new watershed for advertisers.
OOH Campaign: University of Arts London
This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s.
TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?
According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.
Is hot billboard Summer real? 🧐
Today, billboards and posters are a part of our lives. It is nearly impossible to go anywhere without coming across some form of an advertisement inspired by the ingenuity of Bell and the Egyptians before him. Even the rise of digital advertising could not slow down this ancient method of exhibiting information...
Press Release: One Day secures I Saw It First and leads paid media during Love Island sponsorship.
The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.
Google’s Cookie Ban is looming with less than 12-months to go. Here’s what to expect.
In 2022, Google Chrome will no longer support third-party cookies. And there is still a lot of progress to be made.
May is done ✅ Here’s a small One Day update: new clients & going International! 😄
Whew! 😅 Busy month for One Day. Here’s what happened.
10 Ways To Increase Average Order Value (AOV)
When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.
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