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How to reap the rewards of TikTok marketing in 2022
According to recent research, TikTok users will on average spend about 13.3 hours on TikTok each month. Considering that the platform has over a billion monthly users – that’s a lot of watch hours. But after transforming the landscape of social media by causing a huge shift towards audio and video-based content, what’s next for TikTok? And more specifically, how can advertisers create successful TikTok marketing campaigns in 2022? Let’s find out!
How to master Influencer Marketing.
It started in the 20th century when journalists hounded athletes, actors and musicians for their go-to products. Now, influencer marketing exists on almost every social media platform, and anyone can be an influencer. With social media trends constantly changing, and countless influencers to choose from, how can marketers hope to master influencer marketing in 2022? Let’s find out.
How to use the localism marketing trend when going global 🌍
Today, we’re making things simple by laying out exactly how marketers can reach local communities all over the world. It’s just what we do. Let’s get started!
In 2022, 64% of marketers are increasing their investment in short-form video. But at what cost? 🤔
We’re calling it now: 2022 is the year of short-form video. Sure, it’s only January. It might be too early to call it, but we feel pretty justified in doing so. Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.
What 2021’s biggest search trends tell us for 2022 🔍
It's been a long time coming. But now that it's here, we thought we'd take a look back at some of the biggest trends in search last year. More specifically, at which trends look likely to continue through this year. Here are some of 2021’s biggest trends in search and how they might change going into 2022. Let’s get started!
The Christmas ad in retrospect – the good, the bad, and the merry 🎁
Casting our minds back to December of last year, we're inviting you to travel with us to the good, the bad and the merry Christmas adverts to see what worked, what didn't, and what might work better for 2022. Let's get started!
The importance of pre-empting consumer New Year’s resolutions 🎆
Usually, our hopes for the New Year are reflected in our resolutions, which themselves will impact our purchasing decisions - especially in January. Here's why your target audience's resolutions are so important, and why pre-empting them is vital.
The ultimate guide to Spotify ads 📖
So, with Spotify's influence over our lives only increasing, what do marketers hoping to leverage Spotify ads to attract new consumers need to know? Let's find out!
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