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As a leading Netflix marketing agency, we help brands advertise across Netflix and the full VOD landscape. Learn how Netflix’s ad model works, its benefits, what to consider, and why video-on-demand is reshaping the way audiences consume content—and how brands need to follow.

When choosing between independent boutique agencies and large networked agencies, understanding their differences can profoundly impact your brand’s marketing success. Independent agencies offer agility, cost-efficiency, and unbiased media recommendations, thanks to their streamlined structures and lack of complex hierarchies. They excel at personalised client relationships, creativity, and direct, efficient media buying—advantages often diluted in larger, network-driven environments. If you're seeking a partner who truly understands your brand, offers innovative solutions, and provides agile, senior-level support, an independent boutique agency may be your ideal choice.

International targeting is more than just pushing your brand beyond borders—it's about making your message resonate wherever it lands. From tailored digital campaigns and market-specific media strategies to Programmatic DOOH and local influencer partnerships, this blog explores how brands can reach and connect with global audiences effectively. As Alex, our Senior Search Lead, says, “Google Ads makes it easy to test, learn, and scale smart.” Dive in for practical tips on how to go global without losing your local edge.

In a world where audiences are no longer confined by borders, brands need more than just a big budget to go global—they need strategy, cultural understanding, and the right media mix. From precision-targeted digital campaigns to the real-world impact of Programmatic DOOH, media agencies today have unprecedented tools at their fingertips. As our OOH International Specialist Klaudia puts it, “Reaching any part of the globe at any time—and targeting any audience—has become remarkably straightforward.” This blog explores how to make that global reach meaningful, measurable, and magnetic.

Expanding into a foreign market doesn’t have to mean massive budgets or months of planning. The simplest way? Start with a smart, digital-first strategy—test with paid ads, build trust through influencers, and amplify your presence with bold OOH campaigns. In this guide, One Day Agency unpacks how UK brands can take on the world with integrated marketing—and win.