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Through the line marketing is a single campaign that unites above the line and below the line to reflect how people really consume media. In the UK, viewing time is spread across broadcast, on demand and video sharing platforms, so a cross channel plan is now essential for reach, recall and profit. The strongest evidence shows most advertising payback arrives over the long term and that TV and BVOD are powerful scale engines when paired with targeted channels like search, social and retail media. TTL brings those pieces together under one creative platform and one measurement framework.

Meta (Facebook and Instagram) remains one of the most effective advertising platforms, combining global reach with granular targeting and versatile creative formats. From Reels and Stories to catalogue shopping ads, Meta offers brands a full-funnel solution. In this guide, we explain how to advertise on Meta — and how One Day Agency can help your campaigns cut through and deliver measurable ROI.

Google Ads is the backbone of digital advertising, helping brands reach customers at the exact moment of intent across Search, Display, Shopping, and YouTube. From keyword targeting to Performance Max campaigns, Google offers both flexibility and scale. In this guide, we explain how to advertise on Google effectively — and how One Day Agency can help you build efficient, measurable, and creative campaigns.

Radio continues to reach more than 36 million UK listeners every week, offering brands cost-effective advertising in a trusted and habitual medium. With formats from 30-second spots to live presenter reads and digital targeting, radio delivers both scale and authenticity. In this guide, we explain how to advertise on radio — and how One Day Agency can help your brand get heard.

Television remains one of the most powerful advertising platforms, combining cultural impact with new targeting capabilities through addressable and on-demand formats. From 30-second spots and programme sponsorships to Sky AdSmart and Netflix placements, TV is evolving rapidly. In this guide, we explain how to advertise in TV today — and how One Day Agency can help you integrate it into a modern, effective media strategy.