Shifting focus with The Marshmallowist using social media advertising.

The Marshmallowist was the first producer of gourmet marshmallows in the UK. Using premium ingredients - only whole fresh fruits, organic herbs & spices and boutique alcohol - The Marshmallowist combine classic confectionery with unexpected flavours.

In the midst of the pandemic, The Marshmallowist was forced to shift its focus from events and artisan stalls to eCommerce sales. One Day was tasked with creating an eye-popping social media ad set, guaranteed to drive traffic and online conversions.

We created a 4-part ad set, including video, carousels, canvas and remarketing ads, using a mixture of photography, footage and graphic elements. With The Marshmallowist’s bright colour palette and some motion magic, we crafted scroll-stopping creative that really packed a punch.