Storytelling with Tickle & the Itchy Baby leveraging paid social video ads.

Itchy Baby Co was founded 6 years ago by Julia, a struggling mum, for mums and their little ones. The brand now boasts a range of 100% naturally sourced products for babies and children suffering from dry, itchy skin, as well as building a whole community of parents from across the globe, experiencing similar challenges.

The client challenged us to create a series of ads across social media and Google Display, which informed and resonated with the target audience while also highlighting the product range and driving conversions via their eCommerce site.

We crafted a 5-part ad series, including video, carousel, canvas, remarketing and display ads, using animation and character rigging techniques. We created an animated character, Tickle, and its little one, Ickle Tickle to talk about the product range and inform the audience in a storybook style.