Helping students save dough with Domino’s Pizza using a paid social creative.

It goes without saying that Domino’s Pizza is one of the largest pizza delivery chains in the world. We had the pleasure of working with SK Group, the UK’s leading Domino’s franchise chain, with locations spanning the North West and beyond.

During Freshers, we were asked to target over 800k students across a 6 week period with a variation of discount and ‘free pizza’ messages. The brief was open-ended in terms of creative and planning, which gave us a great opportunity to work our creative magic and really wow the client.

We responded with a series of paid social ads featuring video animations, cross-image carousels and downloadable mobile wallet passes, through a mobile landing page. With five different creative messages, we were able to target a range of demographics, all while adhering to Domino’s visual guidelines. The campaign was executed end-to-end, from creative to activation.