
Creative Case Study
Featherdown Farms
A Cohesive Creative Campaign Across OOH & VOD
Feather Down offers unique off-grid farm stays across the UK — a chance to unplug and reconnect with nature. To amplify this message, One Day Agency delivered a cohesive creative campaign spanning billboards, buses, digital displays, and TV. Our creative work focused on clear, structured design rooted in Feather Down’s established brand identity, turning familiar farm scenes into engaging, high-visibility storytelling across formats.
Services:
Creative Direction • Graphic Design • Video Production • VOD Advertising • OOH Advertising

Campaign Objectives
Drive national awareness of Feather Down’s family-focused farm stays
Ensure consistent brand messaging across static, digital, and video formats
Design creative that is on brand, compelling, and compliant with media and broadcast standards
Highlight both the essence of the farm experience and a key seasonal promotion
Creative Deliverables
96-Sheet Billboard
For large roadside placements, we maximised visual storytelling by incorporating multiple images that reflect the breadth of the Feather Down experience — from rustic charm to family-friendly adventure. These visuals were carefully balanced with minimal text to ensure instant readability. The logo was centrally placed at the base of the creative, ensuring eye-level brand recognition even from a distance.
The 96-sheet format offered space to showcase the diversity of the product, while strategic layout and focal hierarchy ensured that the brand remained the anchor point of the design.
Bus Rear
Bus advertising required a different approach: simplicity and punch. Designs were sectioned to allow quick visual digestion from both drivers and pedestrians. The messaging was concise, with a strong image and clear CTA placed for maximum visibility. The brand logo was given prominence within eye level to maintain awareness.
Mobile formats demand clarity — and by limiting elements while ensuring strong brand recall, the creative delivered impact during short viewing windows.
Digital 6-Sheet Screens
For 6-second digital billboard placements, we created dynamic motion assets designed to hook attention in the first 1.5 seconds. The messaging was minimal and the visuals were immersive — evoking the feeling of being in nature even from a city street.
Digital screens allow for richer storytelling in short bursts. Our motion-led creative balanced emotion with brevity, ensuring visibility in fast-paced urban settings.
TV Commercial (VOD)
The TV ad focused on a limited-time promotion and was built around emotive, immersive storytelling — designed to showcase the connections families make during a Feather Down stay. The ad was carefully structured to meet media guidelines, with all scenes responsibly portraying children and rural life. Brand presence was strong throughout, with a clear through-line from story to offer.
TV offered the most immersive platform for emotional engagement. By combining visual warmth, clear compliance, and strategic editing, the ad delivered a compelling invitation to explore off-grid farm life.
Outcome
This creative campaign brought Feather Down’s offering to life across multiple formats with consistency and clarity. Each asset was tailored to its environment — ensuring that whether seen on a country road, a city bus, a digital screen, or a TV at home, the viewer experienced the same story of simplicity, family connection, and escape.
The campaign reinforced the core message — a unique off-grid farm stay — while positioning the brand front and centre at every turn.
Explore More
See how we brought the campaign to life in the real world through high-impact outdoor formats: