Creative Case Study

Featherdown Farms

A Cohesive Creative Campaign Across OOH & VOD

Feather Down offers unique off-grid farm stays across the UK — a chance to unplug and reconnect with nature. To amplify this message, One Day Agency delivered a cohesive creative campaign spanning billboards, buses, digital displays, and TV. Our creative work focused on clear, structured design rooted in Feather Down’s established brand identity, turning familiar farm scenes into engaging, high-visibility storytelling across formats.

Services:
Creative Direction • Graphic Design • Video Production • VOD Advertising • OOH Advertising

Campaign Objectives

Drive national awareness of Feather Down’s family-focused farm stays
Ensure consistent brand messaging across static, digital, and video formats
Design creative that is on brand, compelling, and compliant with media and broadcast standards
Highlight both the essence of the farm experience and a key seasonal promotion

Creative Deliverables

96-Sheet Billboard

For large roadside placements, we maximised visual storytelling by incorporating multiple images that reflect the breadth of the Feather Down experience — from rustic charm to family-friendly adventure. These visuals were carefully balanced with minimal text to ensure instant readability. The logo was centrally placed at the base of the creative, ensuring eye-level brand recognition even from a distance.

The 96-sheet format offered space to showcase the diversity of the product, while strategic layout and focal hierarchy ensured that the brand remained the anchor point of the design.

Bus Rear

Bus advertising required a different approach: simplicity and punch. Designs were sectioned to allow quick visual digestion from both drivers and pedestrians. The messaging was concise, with a strong image and clear CTA placed for maximum visibility. The brand logo was given prominence within eye level to maintain awareness.

Mobile formats demand clarity — and by limiting elements while ensuring strong brand recall, the creative delivered impact during short viewing windows.

Digital 6-Sheet Screens

For 6-second digital billboard placements, we created dynamic motion assets designed to hook attention in the first 1.5 seconds. The messaging was minimal and the visuals were immersive — evoking the feeling of being in nature even from a city street.

Digital screens allow for richer storytelling in short bursts. Our motion-led creative balanced emotion with brevity, ensuring visibility in fast-paced urban settings.

TV Commercial (VOD)

The TV ad focused on a limited-time promotion and was built around emotive, immersive storytelling — designed to showcase the connections families make during a Feather Down stay. The ad was carefully structured to meet media guidelines, with all scenes responsibly portraying children and rural life. Brand presence was strong throughout, with a clear through-line from story to offer.

TV offered the most immersive platform for emotional engagement. By combining visual warmth, clear compliance, and strategic editing, the ad delivered a compelling invitation to explore off-grid farm life.

Outcome

This creative campaign brought Feather Down’s offering to life across multiple formats with consistency and clarity. Each asset was tailored to its environment — ensuring that whether seen on a country road, a city bus, a digital screen, or a TV at home, the viewer experienced the same story of simplicity, family connection, and escape.

The campaign reinforced the core message — a unique off-grid farm stay — while positioning the brand front and centre at every turn.

Explore More

See how we brought the campaign to life in the real world through high-impact outdoor formats:

👉 Read the Feather Down Integrated OOH Case Study

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”