A new product launch with One More Hill, formerly known by BBCo, using social ads.

BBCo is an independent British headwear brand, positioned at those with the spirit of adventure and who love the great outdoors. From beanies to running caps, BBCo aims to manufacture greener products for a greener planet and very recently, moved production of its 5-panel caps to the UK.

We were tasked with creating a series of ads, promoting the launch of BBCo’s new running cap, FLOW. The ads needed to highlight the cap’s technical USPs, such as UV protection and its ultra light weight, while continuing to appeal to the eco-adventurer.

We created a 4-part ad set, including video, carousels, canvas and remarketing ads, using footage and animation. The video ads showcase the product’s technical aspects using HUD-style graphics, while cut to a powerful ‘running’ track.