News, Blog and Socials.
Where is your target audience? 🌍
With so many channels out there, choosing the focus for your campaigns can be challenging. That’s where we come in. 😉 Here’s our breakdown of the demographics found on some of the most popular social media platforms. Where is your target audience?
The 5 key stages of the consumer purchasing journey.
You know the five stages of the customer buying journey—now it’s time to put them into action. This guide breaks down how to map each stage to practical tactics, real campaign examples, and channel strategies that drive results. Perfect for marketers looking to make their efforts more intentional and efficient.
Here's everything marketers should know about behavioural science for 2022 🧠
What leads consumers to choose one product over another? With endless choices and information at our fingertips, how do consumers make purchasing decisions? Let’s find out!
Our top 10 methods for highlighting brand sustainability through advertising 🌱
More and more, consumers are looking to support brands whose goals align with their own. For many consumers, this means seeking out brands that champion sustainability and environmental causes. So, how can marketers highlight brand sustainability? And how can brands who aren’t already working under a sustainable model keep up? Let’s find out!
Why the role of brand personality is changing 🌬️
In a world where consumer feeds are filled with dozens of brands showcasing their products, services, content and brand voice, what do brands need to do to stand out? And how is the role of brand personality changing? Let’s find out!
Top 10 Killer Digital Marketing Stats 🔥
Digital marketing is evolving rapidly. This deep dive reveals the top trends reshaping the industry—from generative AI and influencer commerce to AR, short-form video, and first-party data mastery.
80% of U.K. adults aged 55 and over are online. 🖥️ Here's how advertisers can reach them.
So, what do advertisers need to know about this undervalued demographic, and how can we create campaigns that reach them? Let's find out!
On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚
David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”
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