News, Blog and Socials.
Where is your target audience? 🌍
With so many channels out there, choosing the focus for your campaigns can be challenging. That’s where we come in. 😉 Here’s our breakdown of the demographics found on some of the most popular social media platforms. Where is your target audience?
The 5 key stages of the consumer purchasing journey 👜
Here are the five key stages of the buyer’s journey with tips for how marketers can optimise their campaigns to meet the buyer at each stage. Let’s get started!
Here's everything marketers should know about behavioural science for 2022 🧠
What leads consumers to choose one product over another? With endless choices and information at our fingertips, how do consumers make purchasing decisions? Let’s find out!
Our top 10 methods for highlighting brand sustainability through advertising 🌱
More and more, consumers are looking to support brands whose goals align with their own. For many consumers, this means seeking out brands that champion sustainability and environmental causes. So, how can marketers highlight brand sustainability? And how can brands who aren’t already working under a sustainable model keep up? Let’s find out!
Why the role of brand personality is changing 🌬️
In a world where consumer feeds are filled with dozens of brands showcasing their products, services, content and brand voice, what do brands need to do to stand out? And how is the role of brand personality changing? Let’s find out!
Top 10 Killer Digital Marketing Stats 🔥
2021 has flown by, and as we approach the holiday period and the new year, we’ve been reflecting on some of the incredible developments that have hit the world of digital marketing this year. And as an early Christmas gift to you, we’ve compiled the Top 10 Killer Digital Marketing Stats that will leave you excited for what’s to come. Let’s get started!
80% of U.K. adults aged 55 and over are online. 🖥️ Here's how advertisers can reach them.
So, what do advertisers need to know about this undervalued demographic, and how can we create campaigns that reach them? Let's find out!
The key to advertising fashion brands 🗝️ - even in a post-pandemic world
There's no doubt about it. The pandemic has changed the way fashion brands must advertise. In an incredibly competitive market, brands are working hard to retain customer loyalty and reach new audiences. Here's how fashion brands can make sure they reign supreme in the competitive post-pandemic market. 👗
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