Big Screen, Digital TV & AdSmart Advertising
Broadcast TV Advertising
Broadcast TV channels are still champions of reach and scale even though some digital channels are coming close. TV adverts provide scale, trust, reputation, and frequency, and if tied in with a great message, unparalleled efficacy.
There is a range of options across multiple broadcast networks and TV channels, from daytime TV to sponsorships, and more. We’re a team of TV buying and planning specialists with experience with some of the largest brands in the world, get in touch for a bespoke schedule.
Digital TV - Connected TV - Sky AdSmart, Sky Advance
With access to over 100+ channels, Sky AdSmart gives advertisers the chance to utilise the impact of TV to their advantage. Sky AdSmart allows advertisers to serve different ads to different audience segments based on demographics such as age, location, lifestyle, family members and more. This can be beneficial to companies that sell a variety of products. For example, a car company may want to show a people carrier to a family whereas a sports car may be more relevant to an affluent single male.
Further benefit can also be gained from Sky Advance which offers unique targeting options based on audiences viewing habits, your own customer data or the frequency or schedule you want your ads to appear.
YouTube Select, YouTube Ads
Youtube attracts billions of people each month meaning ads can have a huge reach. Step away from character limits and build engaging and unique videos that capture the essence of your brand.
Target people who have interests that are important to you and your business based on the content they are viewing and interacting with. Youtube offers a variety of placements that each have their own benefits and cater to different objectives.
Digital TV - VOD - Video On-Demand (ITV, Channel4)
VOD offers a more budget-friendly option than on-air TV campaigns to reach your target audience as well as more accurate targeting options. It enables you to target your ads based on demographics such as age, gender, and location as well as data like the specific show or genre a viewer is watching.
This method of advertising allows viewers to click on the ad and be taken straight to your website or social media account therefore aiding the customer’s journey from awareness to purchase. VOD allows you to explore a number of formats from basic videos to interactive games or allows an audience to choose which ad to view. These features increase engagement and allow users to see more relevant ads as they can choose what is most valuable to them.
Get In Touch With One Day TV Advertising Agency
All Nationwide Regions & Locations
South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, Tube Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.