Airport
Billboards
Leverage the extended dwell time every passenger spends when waiting for departures and arrivals.
Advertise on Airport Billboards with One Day
Airport billboards present an excellent promotional opportunity for businesses, leveraging the extended dwell time every passenger spends when waiting for departures and arrivals, collecting luggage, browsing duty-free shopping and at boarding gates and queues.
The audience within any regional or international airport is uniquely diverse, with ads able to target high-net-worth flyers using lounges and first-class boarding areas. Brands can also roll out airport billboards aimed at frequent travellers, families and tourists.
What are airport billboards?
As the name suggests, an airport billboard is a conventional promotional billboard but has the added advantage of being displayed to a captive audience at an airport.
Billboards don't solely target travellers either - they’re also visible to the huge numbers of staff who work within terminals, provide transport services, and serve the hotels, restaurants, retail outlets and passenger services surrounding them.
Airports are well designed for billboard advertising, with large expanses of blank space, allotted billboards, and plenty of scope for businesses to adapt their campaigns to key positions in and around the terminal based on their core customer.
High-traffic areas command vast audiences daily, with even security screening queues providing advertising capacity – average waiting times are as follows in this single placement:
Leeds Bradford: 35 minutes
Birmingham and Manchester: 24 minutes
Heathrow: 20 minutes
Stansted: 18 minutes
Edinburgh and Gatwick: 16 minutes
London City: 12 minutes
Airport billboards can tap into these waiting times and be positioned at touchpoints where passengers are more likely to look for visual focal points as entertainment and during the journey through the airport for repeat exposure.
How One Day Agency can help.
One Day provides access to high-profile billboards across all the major airports within the UK, alongside in-demand advertising placements at airports throughout Europe and the US. The outcomes of repeat exposure are proven to outperform promotions that are viewed only once or twice, meaning that a business can cement its status, secure instant brand recall, and achieve positive connotations through airport billboard advertising.
Our all-senior team of marketing consultants, creative design specialists and advertising experts can secure any airport billboard space you require at any selected airport. We can also recommend placements and targeted advertising aligned with your objectives.
Currently, we have billboard spaces available – demand dependent - within:
UK airports like Gatwick, London City, Heathrow, Stansted, Manchester, Edinburgh, and Birmingham.
European airports include Paris Charles de Gaulle, Madrid's Adolfo Suárez Madrid-Barajas Airport, Munich International, Zurich, Amsterdam Airport Schiphol and Frankfurt Airport.
US airports such as LaGuardia in New York, Miami International and Newark Liberty International in New Jersey.
Airport Billboard Formats and Sizes
Airport billboards are available in varied formats and sizing, depending on the structure and layout of the airport compound and terminal. In most cases, billboards are roughly 20 feet long by 10 feet high – approximately six by three metres, offering a massive space to create advertising that is impossible to forget.
Larger 96-sheet billboards are 40 by 10 feet (12 by three metres), and compact six sheets often found inside terminal buildings measure six feet long by three feet wide (1.8 metres long and just under one metre tall).
Available across all Airports.
Airport Advertising in the UK
London Gatwick Airport
London City Airport
Heathrow Airport
London Stansted Airport
Leeds Bradford Airport
Manchester Airport
Liverpool John Lennon Aiport
Edinburgh Airport
Birmingham Airport
International Airports
Paris Charles de Gaulle Airport
Adolfo Suárez Madrid-Barajas Airport
Munich International Airport
Zurich Airport
LaGuardia Airport
Frankfurt Airport
Miami International Airport
Newark Liberty International Airport
Amsterdam Airport Schiphol
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Airport billboards reach unique audiences such are HNWI if, for example, placed in lounges. They also reach frequent travelers, tourists and even short term travelers for expos and business. One Day has experience with both B2B and tourism audiences with partners across all major airports in the globe to drive the most effective campaign.”
Frequently Asked Questions.
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The primary benefit of billboard advertising within the airport environment is that enormous numbers of potential customers pass through these spaces frequently. Those who use airports most often tend to be affluent, key target customers.
One Day can offer variable airport billboards using large, impactful and memorable displays, either static or digital, to create maximum impressions while analysing passenger demographics and points of interest. For example:
London City Airport is mainly used by business travellers, including corporate buyers and owners travelling to and from the financial centres in Canary Wharf and the City.
Heathrow Airport is among the busiest in the world, serving 87% of international flyers and 120 million people per annum who travel for leisure.
Around 63% of frequent flyers are actively interested in offers or promotions that reward them for travel miles, and 56% can recall brand advertising they have seen within an airport.
Three of four regular travellers associate brands advertised within an airport as high quality, premium or luxury.
Advantages from a marketing perspective include the length of dwell times, which are impossible to capture in other settings, and the susceptibility of travellers to engage in marketing when waiting, queuing and between layovers.
The majority of travellers will spend at least two to three hours in an airport at a minimum, which means that brands advertising services they can access there and then or forms of entertainment, leisure and goods available to order online often report outstanding returns.
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Many companies assume that airport billboards are only suited to well-known household-name brands. In reality, any brand that wants to gain greater market share, expand recognition of the brand name and messaging, or engage with more diverse audiences can benefit from airport billboards.
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There are some limitations on the types of products and services that can be advertised within an airport, but these only apply to a very small subsection of businesses. If you'd like further information about airport advertising policies, please get in touch.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Full-funnel Advertising Agency.
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Airport Advertising in the UK and Internationally.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
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Leading-edge airport advertising planning.