Shaking up the vaping UK market with billboard advertising and creative.

VapeHut is a leading vaping brand for advanced electronic cigarettes and next-generation equipment. It uses the most modern production techniques and combines stylish modern designs with cutting edge technology to provide the best electronic cigarettes on the market.

To achieve cut-through in the UK vape market and raise awareness of the brand’s unique technological offering by combining Out-of-Home media in stand-out locations with bold, show-stopping creative.

We ideated a series of localised, informative campaign billboards - designed to resonate with the local audience and talk about the technology, aesthetic design and flavours sold by the brand. The creative used a bright, bold colour pallet and strong local slang headlines to catch the attention of the public.