Erica Opiala 9/25/23 Erica Opiala 9/25/23

Navigating the world of advertising: Key strategies for success

The world of advertising is in a constant state of flux, adaptability is paramount when it comes to thriving in this dynamic landscape. Here are some essential strategies to help you stay at the forefront of this industry.

Ricardo Seixas 9/22/23 Ricardo Seixas 9/22/23

One Day Agency supports UNiDAYS Freshers for a second year.

The advertising and marketing agency on the back of last year's success was selected to launch the brand’s second ever outdoor campaign.

Erica Opiala 9/21/23 Erica Opiala 9/21/23

Big Commerce Campaign

We supported Big Commerce with an OOH activation campaign across the digital rail network.

Erica Opiala 9/21/23 Erica Opiala 9/21/23

You Fibre’s Rebrand to ‘You’

This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.

We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.

Erica Opiala 9/18/23 Erica Opiala 9/18/23

CGI Marketing Campaigns: Are they here to stay?

More and more brands are exploring hyper-realistic CGI campaigns and consumers seem to love it. However, like other marketing campaigns, there are considerations to be aware of, such as how easy it is to share the online campaign without context or credit.

Ricardo Seixas 9/15/23 Ricardo Seixas 9/15/23

News: One Day named for Prolific North’s Independent Agencies to Watch 2023

One Day, one of the fastest and youngest agencies to take it to the Top 50 Integrated Agency list, is now named “Agency to Watch”.

Ricardo Seixas 9/1/23 Ricardo Seixas 9/1/23

Press Release: One Day Agency boosts You to new speeds.

One Day supports YouFibre’s rebrand to You in a nationwide outdoor campaign with nearly 2,000 placements to boost awareness in new service areas.

Guest User 7/10/23 Guest User 7/10/23

What are some ways to utilise effective brand storytelling in content creation?

In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.