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Consumers are searching differently. Here are the top 2020 trends to incorporate in your search campaigns.
The United Kingdom overall is searching differently. More than ever with such tremendous access to information consumers are being influenced differently, and their priorities and standards change. They want even more convenience, reassurance and quality, to be part of a tribe, to be inspired and well… more value for money.
Near real-time inspiration changed the seasonal buying cycles.
Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.
Stop with audiences, media plans or KPI’s: instead start with a concept.
The true potential of digital advertising and the ability to really cut through the noise can only be effectively achieved by blending a concept, story, narrative, creative assets, specifications of ad format and a particular audience that will relate to that piece. And that audience should be based on a specific set of behaviours, tastes, personal choices and not on demographics, postal codes or “personas”.
We’ve been shortlisted!
Our very own MD made it to the Digital City Awards 2020 Shortlist for Digital Leader of the Year alongside some amazingly talented national industry leaders.
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