Consumers are searching differently. Here are the top 2020 trends to incorporate in your search campaigns.
Apart from niche searches, the United Kingdom overall is searching differently. More than ever with such tremendous access to information consumers are being influenced differently, and their priorities and standards change. They want even more convenience, reassurance and quality, to be part of a tribe, to be inspired and well… more value for money. So across the board searches such as “near me”, “best”, “promo code”, “outfits” are fundamental additions to your search terms in 2020 to stay competitive.
In addition and looking at 3 key sectors, here are quick trend snippets of what’s changing:
Retail
Trying before buying is growing YoY with data suggesting that more than ever before consumers will evaluate first before even setting foot inside a store.
Consumers seek to stay ahead of the curve with hot high street trends searches growing.
Ethical fashion is on the rise with “cruelty-free” searches.
Travel
DIY travel growing with 55% of all travellers
Experience-led breaks to switch off are a priority
Discount related searches are on the rise
Finance
With fintech and more ways to pay mean growth in searches for financial solutions such as “best card to use abroad”
The UK is becoming more entrepreneurial with searches like “business savings accounts”, “start-up business loan” and interest in self-employment on the rise.
Consumers want more power and knowledge wether with mortgage calculators or lifetime ISA.
To learn more about the Trends to Incorporate in your Search Campaigns, get in contact today.
