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The biggest digital and OOH marketing trends of recent years so far!
We’re almost 2 months into 2022, and a lot has changed about the way we do ads.
Here are the biggest marketing trends of the New Year so far.
How to quantify the success of your OOH billboard campaigns
In this article, we’ve got all the info you need to start accurately assessing the success of your billboard campaigns today.
Let’s get started.
OOH Campaign: University of Arts London
This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s.
Is hot billboard Summer real? 🧐
Today, billboards and posters are a part of our lives. It is nearly impossible to go anywhere without coming across some form of an advertisement inspired by the ingenuity of Bell and the Egyptians before him. Even the rise of digital advertising could not slow down this ancient method of exhibiting information...
5 Facts About Out Of Home Advertising
Out-of-home advertising is becoming increasingly popular, to the point that it is displacing certain more traditional media formats. Effective OOH ads have demonstrated a number of advantages, the first of which is the ability to leverage location to gain an edge and focus on context. This aids in the delivery of a more memorable message at the right time and place. A well-targeted OOH ad can increase retail foot traffic, enhance brand awareness, or encourage prospective buyers to make a purchase right away.
We Broke Down Advertising Spend for 2021. Here’s What To Expect.
It's fair to say that advertising budgets in the post-pandemic era will vary from 2019 forecasts. The world after coronavirus will be a very different place. Brands are focusing on better understanding what consumers want and need during this time of transitioning to the “new normal”.
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