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The 5 commandments of media planning. 📜
Media planning negates the need for any unforeseen costs or hurdles. With the right plan in place, brands can see amazing results.
Brand: questions you should be asking your audience.
One of the best things brands can do is keep track of how they’re being perceived by their audience.
Humans: predictable creatures in a digital world.
In today’s world, the effervescent and mercurial partnership between the internet and digital marketing has allowed brands and business to scale at an unprecedented speed. This, along with the ever-evolving and growing number of strategies, placements and opportunities, means the fight for a consumer’s attention, let alone a quantifiable action, is at an all-time high.
Near real-time inspiration changed the seasonal buying cycles.
Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.
Stop with audiences, media plans or KPI’s: instead start with a concept.
The true potential of digital advertising and the ability to really cut through the noise can only be effectively achieved by blending a concept, story, narrative, creative assets, specifications of ad format and a particular audience that will relate to that piece. And that audience should be based on a specific set of behaviours, tastes, personal choices and not on demographics, postal codes or “personas”.
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