Erica Opiala 1/10/24 Erica Opiala 1/10/24

2024 Predictions: The Future Of Digital Marketing and AI

Regardless of the ongoing debate, one fact is crystal clear – AI is not a passing trend; it's a permanent fixture, and businesses need a forward-thinking strategy to remain competitive.

Guest User 7/4/23 Guest User 7/4/23

Creating Engaging TikTok Content

With around 18% of the world's adult internet users being present on TikTok, the platform can be a very appealing channel for many brands to advertise on. As a very video-heavy and creative space, the platform needs to be within reach for your brand in terms of creating effective ad content. However, users on the platform appreciate an unpolished, honest and sincere ad over a corporate sales pitch. Here are some of our tips for creating engaging content for your TikTok ad strategy.

Guest User 6/26/23 Guest User 6/26/23

Google Ad Extensions You Should Be Using

Google Ad Extensions are added pieces of information you can use with your search ads.

Guest User 6/12/23 Guest User 6/12/23

Which is better: Klaviyo or Mailchimp?

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

Guest User 5/29/23 Guest User 5/29/23

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Guest User 3/27/23 Guest User 3/27/23

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.