Guest User 7/4/23 Guest User 7/4/23

Creating Engaging TikTok Content

With around 18% of the world's adult internet users being present on TikTok, the platform can be a very appealing channel for many brands to advertise on. As a very video-heavy and creative space, the platform needs to be within reach for your brand in terms of creating effective ad content. However, users on the platform appreciate an unpolished, honest and sincere ad over a corporate sales pitch. Here are some of our tips for creating engaging content for your TikTok ad strategy.

Guest User 6/26/23 Guest User 6/26/23

Google Ad Extensions You Should Be Using

Google Ad Extensions are added pieces of information you can use with your search ads.

Guest User 6/12/23 Guest User 6/12/23

Which is better: Klaviyo or Mailchimp?

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

Guest User 5/29/23 Guest User 5/29/23

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Guest User 3/27/23 Guest User 3/27/23

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.

Ricardo Seixas 11/8/22 Ricardo Seixas 11/8/22

7 Black Friday Strategies You Need To Know

We’ve rounded up 7 effective Black Friday marketing strategies to help you boost your sales all the way to Cyber Monday and beyond.

5/27/22 5/27/22

Caught between OOH and digital advertising? Here’s how you can do both.

Budgeting for campaigns that run across various channels doesn’t have to be difficult.

Here’s how you can plan to reap the benefits of both digital and OOH advertising strategies for your brand.

5/21/22 5/21/22

Ads on Netflix?! Here are the pros and cons for advertisers

Recently, it has been announced that Netflix is looking to incorporate ads into its platform in order to finance a lower-priced subscription tier in the last three months of 2022.

Today, we're covering the major pros and cons of Netflix advertising so that you can decide whether it could help your brand thrive in 2022 and beyond.