TV Advertising
TV & VOD.
A leading TV Advertising Agency.
The living room environment changed, and the TV is not a TV anymore.
As one of the Top 50 Integrated Agencies, our team has extensive experience in all things TV Advertising planning, buying and optimising with brands of all sizes including TV Sponsorships. As a specialised TV Advertising Agency, we can help you plan a TV advertising campaign across broadcast, VOD or both depending on objectives ranging from 5-digit budget marketing to multimillion-pound across any industry. Finally, as a TV Advertising Agency, we work with all broadcasters and TV networks
Linear TV Advertising
Broadcast TV channels are still champions of reach and scale even though some digital channels are coming close. TV adverts provide scale, trust, reputation, and frequency, and if tied in with a great message, unparalleled efficacy.
There is a range of options across multiple broadcast networks and TV channels, from daytime TV to sponsorships, and more. We’re a team of TV buying and planning specialists with experience with some of the largest brands in the world, get in touch for a bespoke schedule.
UK Brodcasters such as ITV, Sky, Channel 4 and also International.
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Advertising on ITV gives brands access to mass UK audiences at scale through trusted, high quality linear TV programming. From primetime entertainment to live sport and news, ITV remains one of the most effective channels for driving brand fame, reach and credibility. At One Day Agency, we plan and buy ITV campaigns strategically, aligning formats, dayparts and regions to maximise impact while integrating TV with digital and performance channels for measurable results.
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Advertising on Channel 4 allows brands to reach distinctive, engaged UK audiences through bold, culturally relevant programming. Known for its strength with younger and harder to reach viewers, Channel 4 is highly effective for brands looking to build fame while driving consideration. At One Day Agency, we plan and buy Channel 4 campaigns with precision, selecting the right programmes, regions and dayparts, and integrating linear TV with digital and performance channels to deliver measurable impact.
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Advertising on Sky combines the power of premium linear TV with advanced targeting through Sky AdSmart. Brands can reach national audiences at scale while also delivering highly targeted household level messaging based on location, demographics and behaviours. At One Day Agency, we plan and buy Sky and Sky AdSmart campaigns to balance reach and precision, integrating addressable TV with digital and performance channels for measurable brand and business impact.
BVOD and VOD Advertising.
ITV, Channel 4, Sky and others.
VOD advertising offers a more budget-friendly option than on-air TV campaigns to reach your target audience as well as more accurate targeting options. It enables you to target your ads based on demographics such as age, gender, and location as well as data like the specific show or genre a viewer is watching.
This method of advertising allows viewers to click on the ad and be taken straight to your website or social media account therefore aiding the customer’s journey from awareness to purchase. VOD advertising allows you to explore a number of formats from basic videos to interactive games or allows an audience to choose which ad to view. These features increase engagement and allow users to see more relevant ads as they can choose what is most valuable to them.
Streaming Services Advertising.
App-first streaming services such as Netflix, Disney Plus, Now TV, Prime Video and others offer multi-device targeting opportunities and, like network Broadcast Video-On-Demand, highly-engaged audiences keen on their favourite tv shows and movies.
Along with demographics targeting and other standard options, the biggest opportunity is engaging with fans directly by doing brand-advert tie-ins.
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Advertising on Netflix gives brands access to premium, high attention environments alongside world class content. With its ad supported tier, Netflix allows advertisers to reach engaged audiences at scale while benefiting from modern targeting and controlled ad loads. At One Day Agency, we plan and buy Netflix campaigns as part of an integrated video strategy, aligning streaming, linear TV and digital channels to drive both brand impact and measurable outcomes.
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Advertising on Prime Video allows brands to appear alongside premium, high quality entertainment in a trusted streaming environment. With its ad supported offering, Prime Video delivers strong reach and attentive audiences, supported by Amazon’s rich first party data. At One Day Agency, we plan and buy Prime Video campaigns as part of a broader video strategy, integrating streaming with linear TV and digital channels to drive brand growth and measurable results.
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Advertising on Disney Plus places brands alongside premium, brand safe content from one of the world’s most trusted entertainment groups. With its ad supported tier, Disney Plus offers access to highly engaged audiences across family, entertainment and blockbuster programming, with controlled ad loads and strong attention. At One Day Agency, we plan and buy Disney Plus campaigns as part of an integrated video strategy, aligning streaming, linear TV and digital channels to deliver measurable brand impact.
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Beyond the major broadcasters, advertising across other streaming services allows brands to extend reach and frequency in high attention, living room environments. Platforms such as Apple TV Plus, YouTube, Rakuten TV and other CTV apps offer flexible formats, strong targeting and incremental audiences alongside premium content. At One Day Agency, we plan and buy these streaming channels strategically to complement linear TV, ensuring efficient reach, controlled frequency and measurable impact across the full video ecosystem.
Video and YouTube Advertising.
Youtube attracts billions of people each month meaning ads can have a huge reach. Step away from character limits and build engaging and unique videos that capture the essence of your brand.
Target people who have interests that are important to you and your business based on the content they are viewing and interacting with. Youtube offers a variety of placements that each have their own benefits and cater to different objectives.
Connected TV Advertising.
Connected TV advertising allows brands to reach audiences on the biggest screen in the home with the targeting and measurement of digital. Running across smart TVs and streaming platforms, CTV combines high attention viewing with precise audience delivery and controlled frequency. At One Day Agency, we plan and buy Connected TV campaigns across platforms such as Samsung Ads, LG Ads and broadcaster streaming environments, integrating CTV with linear TV and digital channels to drive incremental reach and measurable brand impact.
TV Sponsorships.
TV sponsorships allow brands to align closely with programmes, genres or channels, delivering sustained visibility and strong brand association beyond traditional spot advertising. Sponsorships across broadcasters such as ITV, Channel 4 and Sky help build fame, trust and long term recall through repeated exposure around content audiences actively choose to watch. At One Day Agency, we plan and negotiate TV sponsorships strategically, selecting the right environments and integrating them with wider media activity to maximise impact and effectiveness.
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ITV sponsorships allow brands to build strong, long term association with some of the UK’s most watched programmes and genres. Sponsoring content on ITV delivers repeated exposure in high attention environments, driving brand fame, trust and recall beyond standard spot advertising. At One Day Agency, we plan and negotiate ITV sponsorships strategically, selecting the right programmes, audiences and durations, and integrating sponsorships with wider media activity to maximise impact and effectiveness.
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Channel 4 sponsorships enable brands to align with distinctive, culturally relevant programming and reach engaged UK audiences through repeated exposure. Sponsoring content on Channel 4 builds strong brand association, trust and long term recall beyond traditional spot advertising. At One Day Agency, we plan and negotiate Channel 4 sponsorships with precision, selecting the right programmes, audiences and durations, and integrating sponsorships into a wider media strategy to maximise impact and effectiveness.
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Beyond ITV and Channel 4, sponsorship opportunities across broadcasters and platforms such as Sky, Prime Video and selected Connected TV environments allow brands to build consistent presence around premium content. These sponsorships deliver sustained visibility, strong contextual alignment and high attention through repeated exposure. At One Day Agency, we identify and negotiate the right sponsorship environments and integrate them into broader media strategies to maximise brand impact and long term effectiveness.
Direct Response TV Advertising
One Day Agency helps brands drive measurable response through DRTV advertising and direct response TV campaigns across the United Kingdom and international markets. DRTV advertising is a form of television advertising designed to prompt an immediate, trackable response from viewers, using on-screen mechanics such as phone numbers, vanity URLs, and QR codes to directly connect the broadcast impression to a measurable commercial outcome.
Our Latest TV Advertising Campaigns
TV Ad for Codorníu.
Client: Raventós Codorníu
Network: ITV VOD
Targeting their core audience and part of a wider cross-channel campaign with multiple formats, we’ve worked closely with the brand and ITV to deliver this 20-Sec TV spot across ITV’s Video-On-Demand content with a mix of demographics targeting and Program Select.
TV Advertising for Bugaboo.
Client: Bugaboo
Network: Sky - AdSmart from Sky
For their sales activation campaign in the UK, targeting a niche high-net-worth pregnant women, we’ve opted to leverage Sky’s advanced audience segmentation with datasets from various retailers and consumer behaviours to pinpoint the exact brand’s desired audience and deliver their TV advert across Sky’s Video On-Demand apps. We’ve also provided consultancy to the brand on how to up weight and increase ad recall using digital media in tandem.
TV Advertising Spot for Feather Down Farms.
Client: Feather Down Farms
Network: Sky VOD
Feather Down Farms, a new form of luxury camping, wanted to raise awareness to an affluent family audience with interests in wildlife and the outdoors. From planning to creative and ClearCast approval, we’ve delivered this TV ad and TV advertising campaign across Sky VOD alongside Out-of-Home placements effectively building frequency, relevant reach, and awareness to their 21 locations nationwide.
Full-funnel Advertising Agency.
What our clients are saying…
Meet the Media Planning Team
Klaudia
Business Director
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“At One Day, we plan TV for how people really watch, not just where we can buy spots. By working closely with our media partners, we shape every format around the audience, so Shopify brands land in the right homes with the right message at the right moment.”
Ricardo Seixas, Founder and CEO, One Day Agency
Read More About TV & VOD Advertising.
Frequently Asked Questions.
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TV advertising is an attractive prospect for brands looking to expand their reach and target very specific customer groups.
The effectiveness of TV and VOD advertising continues to evolve with changing technology, viewer habits, and advertising strategies, with TV advertising effectiveness influenced by several factors.
These include audience targeting, ad quality, timing, and ad format. It’s vital that these three elements are combined to effectively reach a specific demographic.
Targeting: In addition to reaching diverse demographics, encompassing variables like age, gender, and income, streaming platforms offer the capability to further refine targeting. This can include tailoring ads based on the specific content a viewer is watching or giving users the option to choose the ads that align with their interests.
Quality: We’ve seen how great TV ads stand the test of time and become legendary. Creative and engaging ads tend to leave a more lasting impression on viewers, driving better results.
Timing: Placement within TV programs or VOD content, especially during prime time or popular shows, can impact an ad's effectiveness. The context in which the ad is displayed is also significant.
Ad format: In addition to content, the format of the ad plays a role. VOD platforms may offer interactive or personalised ad formats, which can be more engaging.
Many advertisers use a multi-channel approach, combining TV and VOD advertising with other digital marketing channels to create a more comprehensive strategy.
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Yes, advertisers track effectiveness through metrics like reach, frequency, engagement, and conversion rates, using data to refine their campaigns and strategies. We can also measure how well a TV Ad works by connecting the ad to a specific action taken by the customer. They can do this by including a tracked web link, phone number or QR code in the ad. This way, advertisers can directly see conversion statistics. By using a web page linked to the commercial, they can not only track the ad's success but also influence a conversion.
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Creating a memorable and effective TV ad involves several crucial elements. We begin by understanding your target audience deeply and crafting a clear, compelling message. We use our experience to create engaging storytelling, captivating visuals, and impactful audio, including music and sound effects. It’s also important to prominently feature your brand and include a strong call to action.
Testing and refining your ad before launch is essential, as is considering the frequency and placement of your ad. Maintain consistency with your broader marketing strategy, and analyse metrics to measure effectiveness. Ultimately, the success of a TV ad hinges on a blend of creativity, audience connection, and a well-thought-out approach.
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ITV delivers mass UK reach and high credibility, making it one of the most effective channels for building brand awareness at scale.
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Brands looking to reach younger, progressive and culturally engaged audiences benefit most from Channel 4’s distinctive programming.
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It allows brands to combine national TV reach with targeted household level messaging for greater efficiency.
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Yes. Brands can advertise via Netflix’s ad supported plan, placing ads alongside premium content.
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Prime Video adds incremental reach and high attention viewing, supported by Amazon’s first party data.
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Yes. Disney Plus offers premium, brand safe environments with engaged audiences through its ad supported tier.
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They build stronger brand association and recall through repeated exposure around chosen programmes or genres.
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Connected TV combines the impact of the big screen with digital targeting and measurable delivery.
TV Advertising Planning
and TV Media Buying
A national and international TV Advertising Agency