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OOH vs DOOH Meaning - What is the difference?
In the realm of outdoor advertising, we see the terms OOH and DOOH regularly. They each have their own unique set of differences, benefits and challenges, but what are they and how does it affect an overall marketing strategy?
What is OOH advertising? Definitions and meanings.
OOH advertising has deep historical roots with evidence suggesting the Ancient Egyptians used tall stone obelisks to publicise laws and treaties. Whilst most modes of advertising have changed over the years, OOH advertising remains a relevant and effective medium today. But what exactly is OOH advertising? This article tells you everything you need to know.
Is OOH effective? The benefits of out-of-home advertising.
Out-of-home advertising has transformed massively over the years. From being used as a medium in Ancient Egypt to display laws, to broadcasting advertising messages far and wide today, it has evolved to keep up with the wants and needs of advertisers, brands and consumers.
Types of OOH Advertising and how they fit into your advertising strategy.
OOH advertising reaches 98% of the population at least once a week. It’s effective at reaching commuters, early risers, late-nighters, parents, drivers and shoppers; it can reach just about anyone. And when used as part of an overall advertising strategy, OOH advertising is synergistic and maximises impact. In this article, we explore the many different types of OOH advertising and unveil the ways in which they elevate your brand’s impact.
Our examples of effective OOH advertising.
Out-of-home advertising is an effective and rapidly growing advertising medium proving to increase visibility, boost brand awareness, and generate consideration. With developments in technology allowing for more creativity and programmatic OOH advertising offering an automated approach, the possibilities seem endless and reaching new audiences feels more seamless than ever.
What is programmatic out-of-home advertising?
Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.
96 sheets Billboards: Dimensions, Sizes and Benefits
The 96-sheet billboard is the largest billboard size in the UK. Twice as large as a 48-sheet, the 96-sheet is designed and intended for viewing from long distances. It offers businesses high-impact, making it one of the most popular of all large billboard advertising formats.
48 Sheet Billboards: Sizes, dimensions and benefits explained
The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.
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