3/23/22 3/23/22

The ultimate guide to in-game advertising (part 2)

We’re back with the second part of our series, ‘The Ultimate Guide to In-Game Advertising’.

Today, we’re going to talk more in-depth about why in-game advertising can be so affective, and we’re revealing some universal and actionable tips for how advertisers can reap the benefits of in-game advertising.

3/16/22 3/16/22

How to create the perfect Mother's Day 2022 campaign

Whilst a Mother’s Day campaign may not be the right fit for every brand, for those who do want to run a successful campaign for Mother’s Day, understanding the role of Mother’s Day in 2022 is essential.

So, how can brands leverage Mother’s Day ads to reach wider audiences in authentic ways that drive actual results?

Here’s how to create the perfect Mother’s Day 2022 campaign for your brand.

3/16/22 3/16/22

The future of X (formerly Twitter) Advertising.

With so many users being so active on the platform more and more brands are looking to leverage Twitter ads to reach their target audience.

But is Twitter right for your brand, and what does the future of Twitter advertising look like in 2022 and beyond?

Let’s find out!

3/9/22 3/9/22

The best and worst shoppable content platforms in 2022

We’ve all heard of shoppable content.

In 2022, more and more social media channels are adapting to allow brands to post their own creative shoppable content.

So, of course, we began to wonder… Who did it best?

3/9/22 3/9/22

The ultimate guide to in-game advertising in 2022

Did you know that in 2020, a phenomenal $165 billion was spent on games?

In-game advertising gives advertisers the opportunity to reach their target audience in new, exciting ways.

Here’s how.

3/2/22 3/2/22

How Facebook advertising is changing in 2022 - your ultimate Facebook ad guide

Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004.

18 years later, a lot has changed.

But besides its name, what other changes will consumers and advertisers see happen this year, and what options are there for brands looking to harness the power of Facebook advertising in 2022?

3/2/22 3/2/22

The ultimate guide to Snapchat Advertising.

It may come as no surprise, but Snapchat hasn't enjoyed popularity across all generations in the way that competing channels have done. However, Snapchat remains popular amongst gen Z and millennials.

For brands looking to meet audiences within these age groups, Snapchat could be the missing key.

2/23/22 2/23/22

Changing the narrative – how Valentine’s Day ads are changing

With more of us feeling unrepresented in Valentine's Day ads and questioning it’s relevance in the 21st century, the narrative around Valentine's Day must shift in order for advertisers to recapture the magic of the holiday and reach wider audiences.

Here's how advertisers can raise their Valentine’s Day campaign game.