Ricardo Seixas 7/5/21 Ricardo Seixas 7/5/21

What does the buzz around bee-friendly bus stops mean for advertisers?

From commuters and motorists to shoppers and pedestrians, these new bus shelters are already gaining more attention than they did previously - which means advertisers can reap the benefits of more impressions per ad.

Ricardo Seixas 7/5/21 Ricardo Seixas 7/5/21

What the pre-9pm TV fast-food ad ban means for advertisers.

The new rule means ads for HFSS products (products deemed to be high in fat, salt and sugar) will be banned from 5.30 am to 9 pm. In this post, we will discuss the possible implications of this new watershed for advertisers.

Ricardo Seixas 7/2/21 Ricardo Seixas 7/2/21

OOH Campaign: University of Arts London

This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s.

Ricardo Seixas 6/30/21 Ricardo Seixas 6/30/21

TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?

According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.

Ricardo Seixas 6/30/21 Ricardo Seixas 6/30/21

Is hot billboard Summer real? 🧐

Today, billboards and posters are a part of our lives. It is nearly impossible to go anywhere without coming across some form of an advertisement inspired by the ingenuity of Bell and the Egyptians before him. Even the rise of digital advertising could not slow down this ancient method of exhibiting information...

Ricardo Seixas 6/17/21 Ricardo Seixas 6/17/21

5 Facts: Out Of Home Advertising in 2021

Out-of-home advertising is becoming increasingly popular, to the point that it is displacing certain more traditional media formats. Effective OOH ads have demonstrated a number of advantages, the first of which is the ability to leverage location to gain an edge and focus on context. This aids in the delivery of a more memorable message at the right time and place. A well-targeted OOH ad can increase retail foot traffic, enhance brand awareness, or encourage prospective buyers to make a purchase right away.

Ricardo Seixas 6/4/21 Ricardo Seixas 6/4/21

Press Release: One Day secures I Saw It First and leads paid media during Love Island sponsorship.

The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.