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May is done ✅ Here’s a small One Day update: new clients & going International! 😄
Whew! 😅 Busy month for One Day. Here’s what happened.
10 Ways To Increase Average Order Value (AOV)
When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.
The New post-COVID Consumer: how eCommerce’s can stay relevant and compete.
Consumers have grown more and more expectant of brands and their ability to cater to online shopping demands. They require easy and enjoyable online experiences from start to finish, across multiple channels and devices. This is something that many brands were easily able to cater for, however, brands that were delving into eCommerce for the first time had to quickly create a new way for consumers to purchase.
We Broke Down Advertising Spend for 2021. Here’s What To Expect.
It's fair to say that advertising budgets in the post-pandemic era will vary from 2019 forecasts. The world after coronavirus will be a very different place. Brands are focusing on better understanding what consumers want and need during this time of transitioning to the “new normal”.
Apple has launched iOS 14.5: do we need to panic
Apple has officially launched their new iOS 14.5 update. This includes various new features such as options to unlock your phone when wearing a facemask. The most notable change, however, is the new privacy feature App Tracking Transparency (ATT). Now, when users of iOS 14.5 open up an app, they will be prompted to choose if they consent to third party sites tracking their data.
One Day April update: new clients, go-to-market success & OOH campaign.
April is nearing an end and we give you a One Day update on what we have been up to. 😉
Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
Press Release: One Day wins international health brand in a competitive pitch
The Manchester-based boutique advertising and marketing agency has been appointed to lead a national go-to-market digital strategy for the Australian natural health brand Itchy Baby Co.
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