Ricardo Seixas 7/12/21 Ricardo Seixas 7/12/21

Pride Month advertising in retrospect - how can brands get it right? 🤔

Hold on… Isn’t inclusivity a good thing? Absolutely! But it has to be done the right way. Here are some things to avoid when incorporating inclusivity into your campaigns.

Ricardo Seixas 7/5/21 Ricardo Seixas 7/5/21

What does the buzz around bee-friendly bus stops mean for advertisers?

From commuters and motorists to shoppers and pedestrians, these new bus shelters are already gaining more attention than they did previously - which means advertisers can reap the benefits of more impressions per ad.

Ricardo Seixas 7/5/21 Ricardo Seixas 7/5/21

What the pre-9pm TV fast-food ad ban means for advertisers.

The new rule means ads for HFSS products (products deemed to be high in fat, salt and sugar) will be banned from 5.30 am to 9 pm. In this post, we will discuss the possible implications of this new watershed for advertisers.

Ricardo Seixas 6/30/21 Ricardo Seixas 6/30/21

TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?

According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.

Ricardo Seixas 6/30/21 Ricardo Seixas 6/30/21

Is hot billboard Summer real? 🧐

Today, billboards and posters are a part of our lives. It is nearly impossible to go anywhere without coming across some form of an advertisement inspired by the ingenuity of Bell and the Egyptians before him. Even the rise of digital advertising could not slow down this ancient method of exhibiting information...

Ricardo Seixas 6/17/21 Ricardo Seixas 6/17/21

5 Facts About Out Of Home Advertising

Out-of-home advertising is becoming increasingly popular, to the point that it is displacing certain more traditional media formats. Effective OOH ads have demonstrated a number of advantages, the first of which is the ability to leverage location to gain an edge and focus on context. This aids in the delivery of a more memorable message at the right time and place. A well-targeted OOH ad can increase retail foot traffic, enhance brand awareness, or encourage prospective buyers to make a purchase right away.

Ricardo Seixas 5/14/21 Ricardo Seixas 5/14/21

The New post-COVID Consumer: how eCommerce’s can stay relevant and compete.

Consumers have grown more and more expectant of brands and their ability to cater to online shopping demands. They require easy and enjoyable online experiences from start to finish, across multiple channels and devices. This is something that many brands were easily able to cater for, however, brands that were delving into eCommerce for the first time had to quickly create a new way for consumers to purchase.

Ricardo Seixas 5/6/21 Ricardo Seixas 5/6/21

We Broke Down Advertising Spend for 2021. Here’s What To Expect.

It's fair to say that advertising budgets in the post-pandemic era will vary from 2019 forecasts. The world after coronavirus will be a very different place. Brands are focusing on better understanding what consumers want and need during this time of transitioning to the “new normal”.